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- Tasks: Lead B2B marketing strategy for consumer medical devices and manage a team of 5+.
- Company: Join a leading healthcare organisation focused on innovative consumer medical devices.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of healthcare marketing while making a real impact in people's lives.
- Qualifications: Experience in B2B marketing within consumer medical devices and strong leadership skills required.
- Other info: Flexible application process; share your LinkedIn or CV to get started!
The predicted salary is between 48000 - 72000 £ per year.
A leading healthcare organisation is seeking a Marketing Director to drive the B2B marketing strategy for its portfolio of consumer medical devices in the UK & Ireland. This role will focus on building partnerships, generating leads, and expanding the market presence of devices like hearing aids, prescription eyewear, mobility aids, and more. Key target audiences include healthcare providers, retailers, distributors, and the private sector.
While the company doesn't sell all the medical devices mentioned below, these are examples of the types of products you will help market and grow:
- Hearing aids and assistive listening technologies
- Prescription eyewear and contact lenses
- Mobility aids and orthotic devices
- Personal health technologies (e.g. wearable health monitors, light therapy)
The ideal candidate will have experience in consumer medical devices marketing within a B2B environment, with expertise in lead generation, brand positioning, and cross-functional team leadership.
Key Responsibilities:
- Lead B2B Marketing Strategy: Define and implement a B2B marketing roadmap to grow market share for consumer medical devices across healthcare providers, retailers, and distributors.
- Lead Generation and Demand Creation: Execute strategic marketing campaigns to generate qualified leads and expand product reach.
- Account-Based Marketing (ABM): Engage key business customers using ABM strategies, targeting retailers, distributors, and healthcare providers.
- Brand Positioning and Market Penetration: Position the company as a trusted partner in the consumer medical device space, fostering ongoing relationships with healthcare providers and retailers.
- Team Leadership and Development: Manage and mentor a team of 5+ marketing professionals, ensuring alignment with business goals and fostering a collaborative, high-performance culture.
- Data-Driven Decisions: Use market research and analytics to optimise campaigns, refine messaging, and enhance lead generation.
- Partnership and Relationship Management: Build and maintain relationships with key stakeholders, including distributors, retailers, and industry influencers, to drive brand advocacy.
Candidate Profile:
- Experience in B2B marketing within consumer medical devices, MedTech, or healthcare.
- Proven success in B2B marketing strategies for healthcare providers, retailers, and distributors.
- Experience with products like:
- Hearing aids
- Prescription eyewear
- Diagnostic devices
- Mobility aids
- Sleep and respiratory devices
- Personal health technology
Role Details:
- Salary: £60,000 - £80,000 (DOE) + benefits
- Location: Hybrid role, 40% office-based in Birmingham, with occasional travel across the UK & Ireland.
- Travel: Occasional national and international travel required.
Why Apply?
This is an exciting opportunity for an experienced B2B marketing leader to shape the growth of an innovative company in the consumer medical device space. As Marketing Director, you will drive strategic B2B initiatives, build and manage a talented team, and expand a trusted brand within the healthcare and retail ecosystems.
If you are passionate about leading marketing for consumer health technology, building relationships in the B2B space, and driving growth, we want to hear from you!
Marketing Director in Birmingham employer: Blue Pelican Group
Contact Detail:
Blue Pelican Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Birmingham
✨Tip Number 1
Network with professionals in the healthcare and MedTech sectors. Attend industry events, webinars, or local meetups in Birmingham to connect with potential colleagues and stakeholders who can provide insights into the company and its culture.
✨Tip Number 2
Familiarise yourself with the latest trends in B2B marketing for consumer medical devices. Understanding current market dynamics and innovations will help you speak confidently about strategies during interviews.
✨Tip Number 3
Prepare to discuss your leadership style and experiences managing teams. Be ready to share specific examples of how you've mentored team members and driven successful marketing campaigns in previous roles.
✨Tip Number 4
Research the company's existing products and their market positioning. Being knowledgeable about their offerings will allow you to propose tailored marketing strategies that align with their goals during discussions.
We think you need these skills to ace Marketing Director in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the consumer medical devices sector. Emphasise your achievements in lead generation and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for healthcare marketing. Discuss specific campaigns you've led and how they align with the responsibilities of the Marketing Director role.
Highlight Leadership Experience: Since this role involves managing a team, be sure to detail your leadership experience. Include examples of how you've mentored team members and driven performance.
Showcase Data-Driven Success: Include metrics and data that demonstrate your success in previous marketing roles. This could be in terms of increased market share, successful campaigns, or improved lead generation.
How to prepare for a job interview at Blue Pelican Group
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the healthcare organisation and its position in the consumer medical devices market. Understand their products, target audiences, and recent developments in the industry. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare for Leadership Questions
As a Marketing Director, you'll be managing and mentoring a team. Be ready to discuss your leadership style, how you've developed teams in the past, and specific examples of how you've driven performance. Highlight your experience in fostering a collaborative culture and achieving business goals through effective team management.
✨Showcase Your B2B Marketing Expertise
Be prepared to discuss your experience in B2B marketing, particularly within the consumer medical devices sector. Share specific strategies you've implemented for lead generation, brand positioning, and account-based marketing. Use metrics and results to illustrate your success and impact in previous roles.
✨Ask Insightful Questions
At the end of the interview, take the opportunity to ask thoughtful questions about the company's marketing strategy, team dynamics, and future goals. This not only shows your enthusiasm for the role but also helps you assess if the company aligns with your career aspirations and values.
