Growth Marketing Manager Tech/Electronics Company

Growth Marketing Manager – Tech/Electronics Company

Location: Hybrid – Home & Birmingham Office
Salary: Up to £70,000 + Excellent Benefits
Job Type: Full-time, Permanent

About the Role

A leading tech company in the electronics space is looking for a Growth Marketing Manager to lead its digital marketing strategy and accelerate customer acquisition across public and private sector markets.

This role is ideal for a data-driven digital marketer who thrives in high-growth environments, can develop robust lead generation funnels, and understands how to blend creativity with analytics to build pipeline and drive conversions.

You\’ll lead a wide-reaching digital function covering SEO, CRM, email marketing, paid and organic campaigns, social media, and eCommerce — with a strong focus on both B2B and B2B2C engagement.

Key Responsibilities

• Growth Strategy Development: Build and execute a full-funnel digital marketing strategy to drive lead generation, customer acquisition, and conversion.

• CRM & Automation: Own and manage Salesforce (Sales Cloud, Marketing Cloud) to create segmented campaigns, lead nurture journeys, and seamless data integration.

• Public & Private Sector Campaigns: Develop tailored campaigns to reach and engage decision-makers across both commercial and public sector organisations.

• Digital Performance & Analytics: Use Google Analytics and other tools to track KPIs, optimise campaigns, and generate actionable insights.

• SEO & Website Optimisation: Ensure the website is SEO-optimised, updated with relevant content, and designed for maximum engagement and conversions.

• Content & Social Media Strategy: Deliver engaging, conversion-focused content across LinkedIn, email, and blog platforms.

• Paid Media Execution: Manage paid search and paid social budgets to improve traffic, drive leads, and achieve ROI targets.

• Martech Innovation: Identify and integrate new digital tools to improve marketing efficiency and competitive advantage.

What We’re Looking For

• Several years’ experience in digital or growth marketing, ideally in a tech, electronics, or SaaS company.

• Proven track record of delivering high-impact digital campaigns and driving consistent lead generation.

• Hands-on experience with Salesforce CRM and Marketing Cloud or similar platforms.

• Strong understanding of digital marketing channels including SEO, PPC, email, and social.

• Experience running campaigns targeting both public sector buyers (e.g. procurement teams, NHS, councils) and commercial B2B clients.

• Proficient in analytics platforms such as Google Analytics and campaign performance reporting.

• Comfortable working cross-functionally and managing multiple projects in a fast-paced setting.

Why Join This Company?

This is more than just a marketing role — it’s a chance to shape the digital future of an ambitious, fast-growing tech company.

You’ll work directly with commercial leadership, have ownership over digital growth strategy, and gain exposure to innovative projects across both public and private sector channels. This is a collaborative environment where ideas are valued, and marketing is seen as a key growth engine.

What sets us apart:

• Autonomy and impact – Lead strategy and make measurable contributions to business growth.

• Variety – From eCommerce and SEO to lead gen in B2B and public sector channels.

• Tech-forward tools – Including Salesforce, Sitecore, and marketing automation stacks.

• Hybrid flexibility – Work from home with regular collaboration days in the Birmingham office.

• Supportive culture – Transparent leadership, open communication, and cross-functional teamwork.

Salary & Benefits

• Salary up to £70,000 (depending on experience)

• 34 days annual leave (including public holidays)

• Holiday purchase scheme (up to 5 extra days)

• Private Medical Insurance (Bupa)

• Critical Illness Cover & Life Assurance

• Health Care Cash Plan

• £325 flexible benefits pot

• Discounts and cashback for retail and health services

• Free onsite parking

• Employee Assistance Programme (EAP)

• Hearing health support for you and your family

How to Apply

If you\’re a digital marketing expert ready to make a real impact — we want to hear from you.

Apply now with your CV or LinkedIn profile — it doesn’t need to be perfect, we can work on that together if it’s a fit.

Or for a confidential chat, contact:

Max Tullis-Turner
Practice Lead – Digital, Blue Pelican
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