Senior Data Strategist CRM & Media

Senior Data Strategist CRM & Media Salary – £60,000 – £75,000 & benefits Location Hybrid working – Central London office twice a week THE OPPORTUNITY Joining this successful independent agency group, led by several impressive senior leaders from big agency networks such as WPP, Omnicom and Publicis, youll experience less politics, a slicker and more decisive culture, as well as reams of opportunity to carve your own career path as this data function embarks on an ambitious journey of growth. You will work in partnership with the Head of Data Strategy, to devise and deliver insight and data led solutions for end clients, around personalisation, CRM targeting, measurement and optimisation across multichannel marketing (including digital media). Building out data roadmaps to optimise media analytics and marketing effectiveness, test and learn frames works and conducting customer and marketing analysis to figure out how to improve personalisation and campaign ROI will all be part of your day to day. As well as building out reporting processes and developing campaign targeting plans. You will be an expert in demonstrating what data and analytics can be used within a modern marketing ecosystem. Combining with martech capabilities to create powerful customer journeys, personalisations, data signals, cross channel interactions and connected journeys. How it can be measured and optimised to con…