Senior Data Strategist

Senior Data Strategist CRM & Digital Salary – £60,000 – £70,000 & benefits Location Hybrid working – Central London office twice a week THE OPPORTUNITY Joining this successful independent agency group, led by several impressive senior leaders from big agency networks such as WPP, Omnicom and Publicis, youll experience less politics, a slicker and more decisive culture, as well as reams of opportunity to carve your own career path as this data function embarks on an ambitious journey of growth. You will work in partnership with the Head of Data Strategy, to devise and deliver insight and data led solutions for end clients, around personalisation, CRM targeting, measurement and optimisation across multichannel marketing (including digital media). Building out data roadmaps to optimise marketing effectiveness, test and learn frames works and conducting customer and marketing analysis to figure out how to improve personalisation and campaign ROI will all be part of your day to day. As well as building out reporting processes and developing campaign targeting plans. You will be an expert in measuring marketing activity and understanding the part data has to play in constantly improving return for clients. You will be given two reports, one a media analyst, the other a strategic insights analyst, who will help you with the technical ins and outs of propensity modelling and using data to un…