CRM Marketing Manager Welwyn Garden City | Hybrid - one day a week
Circa £45,000
Six-month fixed-term contract
You need to be someone who can do more than manage a CRM project from the sidelines with this opportunity.
You'll need strong CRM and customer journey experience, enough hands-on capability to build and adapt HTML email templates, and the judgement to know what a good campaign, journey or automation should look like.
Just as importantly, you'll be the person keeping the whole programme moving.
There will be multiple workstreams, stakeholders, agencies, developers, operational teams and competing priorities to manage. You'll need to be organised, commercially aware and confident enough to challenge, push back and reset priorities where needed, rather than simply taking requests and passing them on.
The CRM strategy and customer journey direction are already in place. Your job is to turn that thinking into something that works.
You'll be working principally within Zoho (prior experience with this isn't important), helping build and launch automated customer journeys, workflows, campaigns and communications, while managing the wider implementation through testing, launch and optimisation.
What you'll be doing You'll take responsibility for the delivery of CRM activity across the customer journey, working across marketing, operations, creative, technology and external partners.
That will include:
Managing the CRM implementation plan, milestones, priorities, risks and dependencies
Keeping multiple CRM workstreams moving at the same time
Building and rolling out automated customer journeys and campaigns
Turning existing journey maps and business requirements into practical CRM activity
Building and adapting responsive HTML email templates
Configuring workflows, automation, segmentation, triggers and campaigns
Coordinating developers, agencies, platform partners and internal stakeholders
Managing stakeholder expectations and pushing back constructively where requirements, timings or priorities need to change
Testing journeys and campaigns before launch and resolving issues
Running A/B testing and identifying opportunities to im...
CRM Marketing Manager in Welwyn Garden City employer: Blue Pelican Consulting
As a CRM Marketing Manager in Hertfordshire, you'll join a dynamic team that values creativity and emotional connection in marketing. The company fosters a supportive work culture with ample opportunities for professional growth, including mentorship for your direct report and collaboration within a larger CRM function. With a hybrid working model and on-site parking, this role not only offers competitive compensation but also a chance to make a meaningful impact in the holiday industry, where your efforts will resonate with customers' cherished memories.
