If the following job requirements and experience match your skills, please ensure you apply promptly.
CRM Implementation & Journey Manager
Location: Welwyn Garden City, hybrid working with two days per week in the office
Salary: Circa £45,000
Contract: Six-month fixed-term contract
The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready.
Your role is to turn that plan into a working, measurable CRM programme.
Building and optimising customer journeys, segmentation, automation and using data/testing to improve performance. Working in an organisation where CRM is relatively immature and needs to be properly established.
Taking the customer on a journey, not hard-selling them, but to reassure and support them. Giving them the information they need, when they need it to enable them to make the right decisions for their family and child's needs.
You need to be somebody who can combine CRM/marketing and customer journey skills with a very hands-on implementation capability – getting into the platform, helping build the initial journeys and workflows, working through the data/technical dependencies and reducing reliance on the wider tech team wherever possible.
You'll demonstrate solid stakeholder management skills and a desire to get things delivered. Working across a range of teams including marketing, creative, operational and senior stakeholders, managing activity through to implementation.
The platform you'll be working with is Zoho, and it's worth noting this is not a strategy role from a blank page, and it is not a heavily technical development position either. It is about implementation, project management, testing and optimisation.
What you'll be doing
You'll manage the delivery of CRM journeys across email, web, telephone and other customer channels, working with internal teams, external agencies and developers. xgikmsk
Your responsibilities will include:
- Managing the implementation plan, milestones, risks and dependencies
- The build and rollout of automated customer journeys, including developing wireframes
- Translating existing journey maps into clear delivery requirements
- Coordinating stakeholders, developers and platform partners
- Manage the A/B testing of new campaigns and customer journeys. Looking to ensure they deliver a seamless experience and required outco Please click on the apply button to read the full job description
CRM Implementation Manager in Welwyn Garden City employer: Blue Pelican Consulting
As a CRM Marketing Manager in Hertfordshire, you'll join a dynamic team that values creativity and emotional connection in marketing. The company fosters a supportive work culture with ample opportunities for professional growth, including mentorship for your direct report and collaboration within a larger CRM function. With a hybrid working model and on-site parking, this role not only offers competitive compensation but also a chance to make a meaningful impact in the holiday industry, where your efforts will resonate with customers' cherished memories.
