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- Tasks: Lead and innovate in search marketing, driving revenue through paid, organic, and AI strategies.
- Company: Join a leading brand in the hospitality and leisure industry with a dynamic digital focus.
- Benefits: Competitive salary up to £110,000, 30% bonus, hybrid working, and comprehensive benefits.
- Why this job: Shape the future of search marketing and make a real impact on a multi-million pound budget.
- Qualifications: Proven experience in search marketing leadership across PPC, SEO, and AI/GEO.
- Other info: Exciting opportunity to define standards and build a cohesive search engine system.
The predicted salary is between 66000 - 88000 £ per year.
Base salary up to £110,000 + 30% bonus + benefits
Location: Hertfordshire office | Hybrid working (3 days per week in office)
Some search roles are about channels. This one is about ownership, driving commercial outcomes and leadership. A big brand in the hospitality and leisure industry is looking to appoint a new Head of Search Marketing, a senior leadership role sitting at the heart of a fast-evolving digital function. It's a chance to take real responsibility for how paid, organic and AI-driven discovery come together to drive revenue, not just traffic.
This is a newly created position. Which matters. You're not inheriting someone else's playbook. You're defining the direction, setting the standards, and building a search engine that works as a system rather than a set of silos.
Why this role will appeal:
- If you're at a point where pure channel leadership feels limiting, this role offers something broader.
- You’ll own a significant multi-million pound search budget, lead a specialist team across PPC, SEO and AI/GEO, and operate as a commercial partner to brand, product and performance leadership.
- There’s also something exciting happening here. As the company embraces the changing search marketing landscape - AI summaries, LLMs, new forms of visibility. The company wants someone who doesn’t just react to that shift, but helps shape how the business evolves.
Head of Search Marketing - Paid, SEO and AI/GEO in St Albans employer: Blue Pelican Consulting
Contact Detail:
Blue Pelican Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Search Marketing - Paid, SEO and AI/GEO in St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in search marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your past successes in PPC, SEO, and AI-driven strategies. This will help you stand out and demonstrate your ability to drive commercial outcomes.
✨Tip Number 3
Prepare for interviews by understanding the company’s current search marketing strategies. Bring ideas to the table on how you can redefine their approach and make an impact from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Search Marketing - Paid, SEO and AI/GEO in St Albans
Some tips for your application 🫡
Show Your Passion for Search Marketing: When writing your application, let your enthusiasm for search marketing shine through. We want to see how you can drive commercial outcomes and lead a team effectively. Share your experiences that highlight your ownership of projects and your ability to innovate in this fast-evolving field.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific requirements of the Head of Search Marketing role. We’re looking for someone who can define direction and set standards, so highlight your relevant skills and achievements that align with these expectations.
Be Clear About Your Leadership Style: In your written application, describe your leadership approach and how you’ve successfully managed teams in the past. We want to know how you inspire others and foster collaboration across PPC, SEO, and AI/GEO. This is a senior role, so showcasing your leadership experience is key!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team at StudySmarter.
How to prepare for a job interview at Blue Pelican Consulting
✨Know Your Stuff
Make sure you’re well-versed in the latest trends in search marketing, especially around paid, SEO, and AI/GEO. Brush up on case studies or examples where you've successfully driven commercial outcomes through these channels. This will show that you’re not just familiar with the concepts but can also apply them effectively.
✨Showcase Leadership Skills
Since this role is about ownership and leadership, be prepared to discuss your experience in leading teams and driving results. Think of specific instances where you’ve set standards or defined direction for a project. Highlight how you’ve built a cohesive team that works towards common goals.
✨Embrace the New
The company is looking for someone who can shape the future of search marketing. Be ready to share your thoughts on emerging technologies like AI summaries and LLMs. Discuss how you would integrate these innovations into a comprehensive search strategy that drives revenue, not just traffic.
✨Ask Insightful Questions
Prepare some thoughtful questions that demonstrate your interest in the role and the company’s vision. Inquire about their current challenges in search marketing or how they envision the integration of AI in their strategies. This shows that you’re not just there to take a job, but to contribute meaningfully to their success.