This is an opportunity to join an independent iGaming business that's experiencing significant international growth. To put some numbers behind that, the team you'd be joining has grown by 1,200% over the last four years. During that same period, the business has expanded into 10 new international markets and introduced four additional brands to its portfolio.
It's an international success story, with brands that appeal to casual players. People who enjoy dipping in and out of games when they've got a few minutes to spare, rather than spending long periods playing.
The Social Media function is split into two areas: brand-led content and performance-focused paid social. This role sits firmly in the performance camp, where customer acquisition, conversion and commercial returns are what matter. It's a management-level appointment, initially operating as an individual contributor.
However, with the business continuing to scale, there's an expectation that the role could take on one or two direct reports within the next 6 to 12 months as the paid social function grows.
This isn't a big, corporate environment either. The business is more entrepreneurial than many of its competitors, with relatively flat structures and good access to senior decision-makers.
You'll have visibility with senior executives, including the CEO, and the opportunity to make a real impact. Career progression can happen quickly here, particularly if you're ambitious, commercially minded and know how to deliver results.
The company also invests in developing its people, with access to professional development and courses covering leadership, management, marketing and more.
You'll take ownership of paid social activity across assigned international markets, with responsibility for:
Campaign management and optimisation: Managing campaign setup, execution, budget pacing, optimisation and compliance across multiple platforms and markets.
Commercial performance: Working with substantial budgets, focusing on acquisition costs, conversion rates, player value and customer lifetime value to ensure campaigns deliver meaningful commercial returns.
Reporting and analysis: Producing daily, monthly and quarterly reporting, using performance data, attribution insights and customer value metrics to identify opportunities and inform decisions.
Creative collaboration: Working with brand and...
Paid Social Manager – iGaming in London employer: Blue Pelican Consulting
As a CRM Marketing Manager in Hertfordshire, you'll join a dynamic team that values creativity and emotional connection in marketing. The company fosters a supportive work culture with ample opportunities for professional growth, including mentorship for your direct report and collaboration within a larger CRM function. With a hybrid working model and on-site parking, this role not only offers competitive compensation but also a chance to make a meaningful impact in the holiday industry, where your efforts will resonate with customers' cherished memories.
