CRM Campaign Specialist
Location: Hybrid working, Central London offices, 10 days in every month.
Salary: £45,000 - £55,000 plus pension, healthcare, life assurance, etc.
Engagement: Fixed term, 9 months initially with potential for longer engagement
This opportunity represents a chance to join a team who reflect one of the UK's very best in the CRM space and have been recognised for it. It also affords the following:
- The best martech stack available in CRM combining to drive hyper-personalisation at scale, autonomous execution and AI driven platform capabilities
- One of the largest customer bases and richest data estates to play with in the UK which helps power the above
- A team who have won multiple industry awards
- A project with huge potential to drive incremental customer value through cross and upsell
The role you'll be taking on specialises in CRM campaign planning and campaign management, including the execution of multi-channel CRM marketing strategies and tactics with the goal of driving customer engagement and lifetime value.
The emphasis will be on CRM cross-sell strategies, working on the creation and management of campaign briefs, leading on the process towards getting campaigns created and executed which successfully deepen the company's relationship with customers, improving product penetration.
Primary channels are all digital, with email marketing being one of the primaries, followed by in-app and SMS.
Data will feature highly in your day-to-day – from informing CRM and campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation and dynamic content within campaigns.
You will also be working on the process side of campaign management. Pulling everything together. Getting the assets i...
CRM Campaign Specialist in London employer: Blue Pelican Consulting
As a CRM Marketing Manager in Hertfordshire, you'll join a dynamic team that values creativity and emotional connection in marketing. The company fosters a supportive work culture with ample opportunities for professional growth, including mentorship for your direct report and collaboration within a larger CRM function. With a hybrid working model and on-site parking, this role not only offers competitive compensation but also a chance to make a meaningful impact in the holiday industry, where your efforts will resonate with customers' cherished memories.
