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- Tasks: Lead search marketing strategies across PPC, SEO, and AI-driven discovery.
- Company: Join a leading brand in the hospitality and leisure industry.
- Benefits: Competitive salary up to £110,000 plus bonuses and hybrid working.
- Why this job: Define the future of search marketing and drive real commercial outcomes.
- Qualifications: Proven experience in search marketing and strategic leadership.
- Other info: Dynamic environment with opportunities for innovation and growth.
The predicted salary is between 66000 - 77000 £ per year.
Base salary up to £110,000 + 30% bonus + benefits
Location: Hertfordshire office
Working set up: Hybrid working - 3 days per week in office (unfortunately this isn't negotiable)
Some search roles are about channels. This one is about ownership, driving commercial outcomes and leadership. A big brand in the hospitality and leisure industry is looking to appoint a new Head of Search Marketing, a senior leadership role sitting at the heart of a fast-evolving digital function.
It's a chance to take real responsibility for how paid (PPC), organic and AI-driven discovery come together to drive revenue, not just traffic. This is a newly created position. Which matters. You're not inheriting someone else's playbook. You're defining the direction, setting the standards, and building a search engine that works as a system rather than a set of silos.
This is a dynamic trading-based environment where converting D2C clicks to sales at scale happens. So, the business is looking for someone who understands how to create strategy and execute it within a highly competitive and dynamic market, as well as handle the typical challenges which will typically arise operationally and make the necessary adjustments to ensure targets and objectives are delivered by the team.
Head of Search Marketing (PPC, SEO and GEO/AI Search) employer: Blue Pelican Consulting
Contact Detail:
Blue Pelican Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Search Marketing (PPC, SEO and GEO/AI Search)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss how your vision aligns with their goals, especially in driving commercial outcomes through innovative search strategies.
✨Tip Number 3
Showcase your leadership skills! Be ready to share examples of how you've successfully led teams and driven results in previous roles. We’re looking for someone who can inspire and motivate others to achieve great things.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Search Marketing (PPC, SEO and GEO/AI Search)
Some tips for your application 🫡
Show Your Passion for Search Marketing: When writing your application, let your enthusiasm for search marketing shine through. We want to see how you can drive commercial outcomes and lead a team in this dynamic environment. Share specific examples of your past successes in PPC, SEO, or AI-driven strategies.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the key responsibilities mentioned in the job description. We’re looking for someone who can define direction and set standards, so highlight your leadership experience and strategic thinking.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for this role. Use bullet points where necessary to make your achievements stand out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Blue Pelican Consulting
✨Know Your Stuff
Make sure you’re well-versed in PPC, SEO, and AI-driven search strategies. Brush up on the latest trends and tools in the industry, as well as the specific challenges faced by the hospitality and leisure sector. This will show that you’re not just a candidate, but a potential leader who can drive real change.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams and driven commercial outcomes in previous roles. Be ready to discuss your approach to building a cohesive strategy that integrates paid and organic search efforts. This is your chance to demonstrate that you can define direction and set standards for a new team.
✨Understand the Business
Research the company’s current search marketing efforts and identify areas for improvement. Think about how you would approach creating a unified search engine strategy that drives revenue. Showing that you’ve done your homework will impress the interviewers and highlight your proactive mindset.
✨Be Ready for Dynamic Scenarios
Since this role involves navigating a fast-evolving digital landscape, prepare for situational questions that test your problem-solving skills. Think about past experiences where you had to adapt quickly to changes or overcome operational challenges. This will illustrate your ability to thrive in a dynamic trading environment.