At a Glance
- Tasks: Own the lifecycle marketing programme and create engaging CRM strategies for holiday lovers.
- Company: Dynamic company focused on creating memorable holiday experiences.
- Benefits: Competitive salary, bonus, hybrid work, and professional growth opportunities.
- Other info: Join a collaborative team of 7 and lead an experienced CRM Executive.
- Why this job: Make a real impact by connecting customers with unforgettable holiday memories.
- Qualifications: Experience in CRM marketing and strong campaign execution skills.
The predicted salary is between 44817 - 54777 £ per year.
Salary: £48,000 - £55,000 + 15% bonus + benefits
Location: Hertfordshire
Working pattern: Hybrid, 3 days in office. Parking available on site.
As the CRM Marketing Manager, your role will be owning the lifecycle marketing programme for their holiday segment, sitting at the intersection of CRM strategy, campaign execution and commercial impact. You will have responsibility for the technical build, test, deployment and optimisation of CRM journeys, as well as developing new campaign concepts and CRM strategies that could yield value and benefit for the programme overall.
You will manage an experienced CRM Executive, responsible for their development and growth in the business. Around you will be a wider CRM function of 7, and you will be reporting to the head of division. This is a commercially focused role, looking to drive customer engagement and incremental revenue through data-led marketing.
CRM Marketing Manager employer: Blue Pelican Consulting
As a CRM Marketing Manager in Hertfordshire, you'll join a dynamic team that values creativity and emotional connection in marketing. The company fosters a supportive work culture with ample opportunities for professional growth, including mentorship for your direct report and collaboration within a larger CRM function. With a hybrid working model and on-site parking, this role not only offers competitive compensation but also a chance to make a meaningful impact in the holiday industry, where your efforts will resonate with customers' cherished memories.
