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- Tasks: Lead the technical build of innovative CRM journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant undergoing a major CRM transformation.
- Benefits: Enjoy a competitive salary, 25 days leave, and great health benefits.
- Why this job: Be at the forefront of CRM innovation and automation in a dynamic team.
- Qualifications: Experience with Salesforce and a passion for marketing automation.
- Other info: Hybrid work model with opportunities to test AI capabilities.
The predicted salary is between 36000 - 60000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it.
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of either Bournemouth or Bristol offices.
The team you'll be joining is mid-transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.
With this role, you'll be leaning into the technical side, handling the build and creation of journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms. Because this sits within financial services, there's naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business, looking to level up the sophistication of CRM journeys as well as automation, which will include testing AI capabilities within Salesforce.
CRM Marketing Automation Manager (Salesforce) employer: Blue Pelican Consulting
Contact Detail:
Blue Pelican Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Automation Manager (Salesforce)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or Salesforce roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with CRM automation and dynamic content. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the technical side! Brush up on your Salesforce Marketing Cloud knowledge and be ready to discuss how you've tackled complex customer journeys in the past. We want to see your problem-solving skills in action!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace CRM Marketing Automation Manager (Salesforce)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Marketing Automation Manager role. Highlight your experience with Salesforce and any relevant projects you've worked on that showcase your skills in building customer journeys and handling dynamic content.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with the team's goals. Don't forget to mention your understanding of regulations in financial services, as it's a key part of the job.
Showcase Your Technical Skills: Since this role leans heavily into the technical side, make sure to highlight your technical skills in your application. Mention any specific tools or technologies you've used, especially within Salesforce Marketing Cloud, to demonstrate your capability.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Blue Pelican Consulting
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and functionalities, especially around dynamic content and automation. Familiarise yourself with how these elements can enhance customer journeys in a financial services context.
✨Understand the Regulations
Since this role involves working within financial services, it's crucial to have a solid grasp of the regulations that impact CRM communications. Prepare to talk about how you would ensure compliance while still delivering engaging and effective customer experiences.
✨Showcase Your Technical Skills
Be prepared to demonstrate your technical abilities during the interview. Bring examples of previous projects where you've built or executed CRM workflows, particularly those involving complex customer communications. Highlight any experience with AI capabilities in Salesforce, as this is a key focus for the team.
✨Ask Insightful Questions
Interviews are a two-way street, so come armed with questions that show your interest in the team's transformation journey. Ask about their roadmap, the challenges they face, and how they envision the future of CRM at the company. This will not only demonstrate your enthusiasm but also help you gauge if the role is the right fit for you.