At a Glance
- Tasks: Create and optimise paid social and programmatic campaigns for a leading consumer brand.
- Company: Join a high-profile brand with a significant digital presence.
- Benefits: Competitive salary, bonus, hybrid work, and onsite parking.
- Other info: Great opportunity for ambitious individuals to grow in a dynamic team.
- Why this job: Dive into data-driven marketing and make a real impact on campaign performance.
- Qualifications: Experience in programmatic media activation and strong analytical skills.
The predicted salary is between 35000 - 40000 € per year.
This is a hands-on Paid Social and Programmatic role for someone who enjoys the detail of campaign activation, optimisation and performance analysis, but also wants to understand the bigger commercial picture behind the work.
You will be joining a high-profile consumer brand with a significant digital footprint, working across paid social, programmatic display, video and YouTube activity. You will be creating, activating and optimising campaigns that drive high-quality, qualified traffic into the business across all its product offerings.
They care about the detail, but they also want to know why something is working, what can be improved, and how performance can be pushed further.
You will work closely with the Head of Function and as part of a broader Digital Performance team which will encompass paid search, SEO, affiliates, CRM - and alongside brand, commercial and digital product.
- Creating and managing programmatic display and video campaigns
- Building, launching and optimising paid social campaigns
- Monitoring campaign pacing, budgets and KPI performance
- Analysing campaign data and turning it into clear recommendations
- Working with creative and brand teams to ensure ads are high quality, relevant and performance-led
- Supporting reporting for internal stakeholders and commercial meetings
- Helping test, learn and improve campaign performance across channels
If you are coming from a media agency, performance marketing team or digital trading environment and have exposure to programmatic, DV360, Amazon DSP, CM360 or similar platforms, with an ambition to broaden your horizon into other channels, this is your learning opportunity.
All the end company is asking for is evidence of solid hands-on programmatic/media activation, with experience managing campaign set-up, optimisation, reporting, tracking and budget reconciliation. You will be close to the numbers, the creative, the trading decisions and the commercial impact. You will get to work across multiple paid media channels, contribute to campaign recommendations, working as part of an in-house team who are well respected for delivering high quality output and results.
For someone ambitious, data-led and commercially curious, it is a strong next move. But you do need to be credible around digital campaign delivery and genuinely interested in performance marketing.
Hands-on exposure programmatic display/video setting up, running, optimising campaigns. Experience with tools such as DV360, CM360, Amazon DSP, The Trade Desk, Power BI, Looker Studio, IAS, Prisma or similar would be useful.
The ability to combine campaign delivery, data interpretation, stakeholder communication and a strong operational mindset. Good Excel skills and comfort working with campaign data. Strong attention to detail when building, checking and optimising activity. Confidence interpreting performance numbers and explaining what they mean.
Digital and Marketing Manager in Watford employer: Blue Pelican Consulting Limited
Join a leading consumer brand that values detail and performance in digital marketing. With a hybrid work model, competitive salary, and a supportive culture focused on employee growth, you'll have the opportunity to enhance your skills in a dynamic environment while contributing to impactful campaigns across multiple channels. This role not only offers hands-on experience but also encourages collaboration with talented teams, making it an ideal place for ambitious professionals looking to advance their careers.
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Marketing Manager in Watford
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in performance marketing.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of programmatic and paid social strategies. Be ready to discuss specific campaigns you've worked on and how you optimised them for better performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital and Marketing Manager in Watford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital and Marketing Manager. Highlight your hands-on experience with programmatic and paid social campaigns, and don’t forget to mention any tools you’ve used like DV360 or Amazon DSP.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how your skills can contribute to our team. Be specific about your achievements in campaign optimisation and data analysis.
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, make sure to include examples of how you've turned campaign data into actionable insights. We want to see your ability to analyse performance numbers and make recommendations!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Numbers
Make sure you brush up on your data interpretation skills. Be ready to discuss specific campaign metrics and how you've used them to optimise performance in past roles. This will show that you understand the importance of data in driving successful digital marketing strategies.
✨Showcase Your Hands-On Experience
Prepare examples of your hands-on experience with programmatic and paid social campaigns. Talk about the tools you've used, like DV360 or Amazon DSP, and how you've managed budgets and optimised campaigns. Real-life examples will help you stand out as a credible candidate.
✨Understand the Bigger Picture
While details matter, don’t forget to connect your work to the broader commercial goals. Be ready to explain how your campaigns have contributed to overall business objectives. This shows that you're not just focused on the numbers but also on the impact of your work.
✨Communicate Clearly
Practice explaining complex data insights in simple terms. You’ll likely need to present findings to stakeholders who may not be as data-savvy. Being able to communicate effectively will demonstrate your ability to collaborate with different teams and ensure everyone is on the same page.
