At a Glance
- Tasks: Manage and optimise PPC campaigns across Google and Microsoft Ads with big budgets.
- Company: Join a leading brand in the hospitality and leisure industry.
- Benefits: Competitive salary, bonus, pension, and lifestyle perks.
- Other info: Clear progression path to a strategic PPC leadership role.
- Why this job: Step up your career with mentorship from a top industry leader.
- Qualifications: Experience in PPC, Google Ads, and strong analytical skills required.
The predicted salary is between 45000 - 45000 £ per year.
Location: Hemel Hempstead (Hybrid 3 days per week)
Salary: £45,000 + 15% bonus + benefits
We are looking to appoint a PPC Manager to help evolve the paid search capability of a high-profile consumer-facing business, which operates in a fast-paced dynamic trading environment.
On paper, the role talks about ownership, scale and big budget responsibility (in the millions) covering multiple product lines. In reality, it's a genuine step-up opportunity. However, they're not expecting a finished PPC leader to step into this role, but someone who is on that journey to hopefully become one - and who will see the potential through the scale of this opportunity to help you get there. This is more positioned at an experienced Senior Executive who's ready to take that next step and grow into a broader, more strategic remit over time.
You’ll be working closely and be coached by a highly experienced and decorated Head of Search Marketing, someone who themselves has been recognised by Google as one of the top players within this space. Gaining exposure to large-scale budgets, advanced bidding strategies and cross-channel planning, while gradually building out your own ownership in the role.
The company you’ll be doing this for is a big brand within the hospitality and leisure industry. They’re recognised for handling campaigns in-house, which is why being technically astute and competent with platforms like SA360 will be important to your success in this role.
What you’ll be doing:
- Supporting the planning, management and optimisation of PPC campaigns across Google and Microsoft Ads
- Working with a range of campaign types including Performance Max and AI Max, automated bidding strategies focused on ROAS
- Analysing performance data and identifying opportunities to improve efficiency and scale
- Managing budgets across daily, weekly and quarterly cycles, ensuring strong control and reporting
- Collaborating with internal teams and stakeholders to align PPC activity with wider marketing objectives
- Presenting performance insights in a clear, commercially meaningful way
What they’re looking for:
- Solid grounding in PPC, ideally from a Senior Executive or equivalent role either agency or end brand side
- Must have hands-on experience across Google Ads (and ideally Microsoft Ads), including campaign optimisation and bid strategies, and good knowledge of working with SA360
- Strong analytical capability, comfortable working with data and translating it into action
- Confidence working with spreadsheets, dashboards and tools such as Google Analytics
- Ability to communicate clearly with both technical and non-technical stakeholders
- Someone who wants to step up, take on more ownership, and grow into a management-level position
Why this role?
- Clear progression path into a more senior, strategic PPC leadership role
- Exposure to large budgets and complex campaign structures early in your development
- Support from an experienced leader who will actively help you grow
- A business that invests in learning, development and long-term career pathways
Package:
- £45,000 base salary
- 15% bonus
- Pension and life assurance
- Discount platform covering holidays, utilities, retail and more
- EV car scheme
- Additional lifestyle and wellbeing benefits
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile (but please ensure there’s more than just job titles listed) or email me a CV. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122
PPC Manager employer: Blue Pelican Consulting Limited
Join a forward-thinking company as a CRM Marketing Automation Manager, where you will be part of a dynamic team driving the transformation of CRM journeys. With a competitive salary, generous benefits including 25 days of leave, a solid pension plan, and healthcare options, this role offers not just a job but a pathway for professional growth in a supportive hybrid work environment based in Kent, close to the picturesque Tunbridge Wells.
Contact Details:
Blue Pelican Consulting Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican Consulting Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Pelican Consulting Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Pelican Consulting Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Pelican Consulting Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican Consulting Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican Consulting Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican Consulting Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican Consulting Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican Consulting Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
