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- Tasks: Lead digital performance across acquisition, engagement, and conversion for a major financial services organisation.
- Company: Join a growing digital function in a leading financial services company.
- Benefits: Enjoy a competitive salary, bonus, excellent benefits, and 28 days leave plus bank holidays.
- Other info: Opportunity to work in a dynamic environment with a focus on AI and emerging technologies.
- Why this job: Take ownership of innovative marketing strategies and shape the future of performance marketing.
- Qualifications: Strong background in performance marketing with team leadership experience.
The predicted salary is between 75000 - 75000 £ per year.
A major financial services organisation is looking to appoint a Performance Marketing Lead into its growing digital function. This is a step-up opportunity. Ideally seeking an experienced Senior Digital Performance Manager who's ready to broaden their scope. Who's been close to the detail, understands how channels perform, and now wants to take on wider ownership across the full customer journey.
You’ll inherit a solid foundation: a capable team, established channels, and real investment. The role is about building on that, joining the dots across paid, organic and on-site performance, and shaping how it all works together. It's also about ensuring search and other performance channels are future facing, with the company represented appropriately within emerging spaces such as AI, which includes Google AI Search and GEO search. Building from experimentation in these channels to drive significant value and ROI. Adapting to the quick changing landscape, and its impact on performance marketing funnels.
Since this sits in a growth team, it will cover full-funnel digital performance across key customer journeys, covering acquisition, engagement and conversion.
What you’ll be doing:
- Taking ownership of digital performance across acquisition, engagement and conversion
- Translating commercial goals into clear channel strategies, targets and delivery plans
- Overseeing performance across all paid media, SEO/GEO, CRO and digital journeys
- Using data and insight to identify opportunities and guide optimisation decisions
- Driving a test-and-learn approach across channels and customer touchpoints
- Leading performance reviews and presenting clear, commercially grounded insights
- Managing and developing a team of digital specialists
- Keeping pace with changes in AI, search and media, and applying this in a practical way
Experience Needed:
- A strong performance marketing background across paid and organic channels with evidenced experience of GEO and AI search, even if it's just experimentation, but you're able to talk to the results being achieved
- Likely operating at Senior Manager level currently, looking for broader ownership or working agency side in a senior position leading performance marketing teams and overseeing client delivery
- Experience influencing performance across multiple channels rather than sitting in one silo
- Established team leadership experience, with evidenced experience of coaching, mentoring and developing a team of performance marketers
- Strong analytical thinking, comfortable working with data and drawing clear conclusions
- Able to communicate effectively with senior stakeholders without overcomplicating things
- Experience in regulated environments is helpful, but not essential
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile (but please ensure there’s more than just job titles listed) or email me a CV. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122
Performance Marketing Lead / Senior Manager employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead / Senior Manager
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Performance Marketing Lead role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by brushing up on your knowledge of AI and GEO search trends. Be ready to discuss how you've used data to drive performance in previous roles. Show them you’re not just about the numbers, but also about the strategy behind them!
✨Tip Number 3
Don’t forget to showcase your leadership skills! Be prepared to talk about how you've developed teams and influenced performance across multiple channels. They want to see that you can lead a capable team and drive results.
✨Tip Number 4
Apply through our website for a smoother process! It’s a great way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in the role and the company.
We think you need these skills to ace Performance Marketing Lead / Senior Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Lead role. Highlight your experience with digital performance, especially in paid and organic channels. We want to see how you've driven results in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this position. Share specific examples of how you've influenced performance across multiple channels and how you can bring that expertise to us.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your analytical thinking. Include examples of how you've used data to drive optimisation decisions and improve performance in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Channels
Make sure you brush up on your knowledge of both paid and organic channels. Be ready to discuss how they perform individually and together, as well as any recent trends in AI and GEO search that could impact performance marketing.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led and developed digital specialists in the past. Highlight your coaching and mentoring experiences to demonstrate your ability to nurture talent.
✨Data-Driven Decision Making
Be ready to talk about how you've used data and insights to drive optimisation decisions in previous roles. Prepare specific examples where your analytical thinking led to significant improvements in performance across customer journeys.
✨Communicate Clearly
Practice explaining complex concepts in a straightforward manner. You'll need to communicate effectively with senior stakeholders, so focus on being concise and clear, avoiding jargon while still showcasing your expertise.