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- Tasks: Manage and optimise paid social campaigns across international markets with creative freedom.
- Company: High-growth consumer business in a fast-paced, competitive sector.
- Benefits: £50,000 to £60,000 salary, hybrid work, private healthcare, and 24 days leave.
- Other info: Join a team that values creativity, performance, and offers excellent career growth opportunities.
- Why this job: Gain international exposure and sharpen your career in a dynamic paid social environment.
- Qualifications: Experience in paid social, strong analytical skills, and ability to manage multiple campaigns.
The predicted salary is between 50000 - 60000 £ per year.
This is a role for a Paid Social expert who wants pace, scale, budget, international reach and the creative freedom to make a visible commercial impact, whilst also leading and managing a team of Paid Social Specialists. You will be joining a high-growth consumer business operating in a regulated, fast-moving and fiercely competitive sector. It’s an environment where performance matters, but so does brand, creativity, speed of execution and the ability to spot opportunities others miss.
The role sits within a central paid social team, supporting multiple international markets across full-funnel campaign activity. You will be working across channels including Meta, TikTok and Snapchat, taking responsibility for campaign setup, optimisation, reporting, budget management, creative testing and stakeholder engagement. It needs someone who can look at data, understand what it is really telling them, then turn that into better campaigns, sharper creative briefs, cleaner targeting, stronger reporting and improved commercial performance.
You will be working closely with internal teams across brand, data, CRM, digital and market leads, so the ability to explain campaign performance clearly is important. Not just what happened, but why it happened and what should happen next.
What you will be doing:
- You will manage paid social campaigns across assigned international markets, taking ownership of setup, optimisation, budget pacing, creative coordination and compliance checks.
- You will produce daily, monthly and quarterly reporting, using performance data, attribution insight and customer lifetime value to shape decisions.
- You will work with brand and creative teams on upper-funnel activity, while staying close to acquisition performance.
- You will help ensure tracking, tagging, landing pages and campaign links are properly set up, working closely with data teams to make sure performance is measurable and reliable.
- You will adapt activity by market, recognising that audience behaviour, creative response and cultural nuance will not be the same everywhere.
- You will also identify opportunities to improve automation, efficiency and technical capability across the channel.
What you will need:
- You will probably have around a solid background in paid social under your belt already, with a strong track record managing campaigns across platforms such as Meta, TikTok and/or Snapchat.
- This could have been established either brand side, or within an agency environment.
- You will be comfortable managing meaningful budgets and multiple campaigns at once, ideally across more than one market.
- You will need strong analytical skills, with experience using reporting tools, attribution models, mobile measurement platforms such as AppsFlyer, Excel and ideally Tableau or similar visualisation tools.
- You should understand tagging, tracking and attribution, including GTM.
- Because this is a regulated sector, you will need to be comfortable working within compliance requirements.
- Creative thinking is encouraged, but it has to be smart, responsible and commercially grounded.
- You will also need to be confident presenting insight to stakeholders.
- The best person for this role will be able to move between detail and bigger-picture thinking without getting lost in either.
Why this role?
Because it offers the kind of paid social environment that can genuinely sharpen your career. You will get international exposure, significant campaign responsibility, access to strong data, a competitive market to test yourself in, and a business where creative performance marketing is taken seriously.
The package includes:
- £50,000 to £60,000 base salary
- 10% annual bonus
- Hybrid working, 3 days in the London office
- Private healthcare
- Life insurance
- Pension scheme
- 24 days annual leave, increasing with service
- Regular company events and team activities
This would suit someone commercially sharp, curious, well organised and confident enough to try new things. Someone who enjoys the pace of paid social, but wants more than just platform execution.
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile (but please ensure there’s more than just job titles listed) or email me a CV. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122
Paid Social Manager - Gaming employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Manager - Gaming
✨Tip Number 1
Network like a pro! Reach out to your connections in the gaming and paid social space. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, especially those that highlight your analytical prowess and creative strategies. Use data visualisation tools to make your results pop – it’s all about making a strong impression!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of platforms like Meta, TikTok, and Snapchat. Be ready to discuss specific campaigns you’ve managed, what worked, what didn’t, and how you adapted to different markets. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s get you that Paid Social Manager role!
We think you need these skills to ace Paid Social Manager - Gaming
Some tips for your application 🫡
Show Off Your Experience: When you're writing your application, make sure to highlight your experience in paid social. We want to see how you've managed campaigns on platforms like Meta, TikTok, and Snapchat. Share specific examples of your successes and the impact you've made!
Be Data-Driven: Since this role is all about understanding data, don’t shy away from showcasing your analytical skills. We love candidates who can turn numbers into insights, so mention any tools you’ve used like Excel or Tableau to back up your claims.
Tailor Your Application: Make your application stand out by tailoring it to our job description. We’re looking for someone who understands the nuances of different markets, so if you have experience adapting campaigns, let us know! Personal touches go a long way.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta, TikTok, and Snapchat. Familiarise yourself with their advertising features, audience targeting options, and recent updates. This will not only show your expertise but also demonstrate your passion for the role.
✨Bring Data to Life
Prepare to discuss how you've used data to drive campaign success in the past. Be ready to explain your analytical process and how you’ve turned insights into actionable strategies. Use examples that highlight your ability to adapt campaigns based on performance metrics.
✨Showcase Your Creative Side
While this role is data-driven, creativity is key. Think of innovative campaign ideas or strategies you could implement. Be prepared to discuss how you balance creative thinking with commercial objectives, especially in a fast-paced environment.
✨Practice Stakeholder Engagement
Since you'll be working closely with various teams, practice explaining complex campaign performance in simple terms. Prepare examples of how you've effectively communicated insights to stakeholders in the past, ensuring they understand both the 'what' and the 'why' behind your decisions.