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- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant in a transformative CRM team.
- Benefits: Enjoy a competitive salary, bonus, 25 days leave, and great healthcare.
- Why this job: Make a real impact by enhancing customer experiences through innovative CRM strategies.
- Qualifications: Experience in CRM operations and automation, preferably in regulated environments.
- Other info: Hybrid work model with opportunities for professional growth and AI testing.
The predicted salary is between 45000 - 55000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of either Bournemouth or Bristol offices
The team you'll be joining is mid-transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.
With this role, you'll be leaning into the technical side, handling the build and creation of journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms. Because this sits within financial services, there's naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business, looking to level up the sophistication of CRM journeys as well as automation, which will include testing AI capabilities within Salesforce.
With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.
What you'll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within a marketing environment, having delivered CRM Operations/CRM Automation working with Salesforce/SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment - financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Want to Apply? Here's how:
Applicants must have the right to live and work in the UK. You can share your Linked-in profile or email me a CV - it doesn't have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122
Locations
CRM Marketing Automation Manager (Salesforce) in Newport, Wales employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Automation Manager (Salesforce) in Newport, Wales
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or Salesforce. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with CRM automation and Salesforce. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of dynamic content and customer journeys. Be ready to discuss how you've tackled similar challenges in the past and how you can contribute to their transformation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Marketing Automation Manager (Salesforce) in Newport, Wales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects you've worked on that showcase your skills in creating and optimising customer journeys.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully implemented dynamic content in previous roles, especially in regulated environments like financial services.
Showcase Your Technical Skills: Since this role leans heavily into the technical side, don’t shy away from detailing your technical expertise. Mention any experience you have with testing strategies and how you've used data to refine CRM journeys.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and functionalities, especially around CRM automation and dynamic content. This will show that you're not just familiar with the platform but can also leverage it effectively in a regulated environment.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to shape customer journeys in the past. Bring examples of how you've turned insights from customer behaviour into actionable strategies. This is crucial for demonstrating your ability to refine CRM journeys and enhance customer communications.
✨Understand the Regulatory Landscape
Since this role is within financial services, it's vital to understand the regulations that impact CRM communications. Be prepared to discuss how you've navigated compliance in previous roles and how you would approach it in this position. This will highlight your awareness of the industry's complexities.
✨Be Ready to Discuss Testing Strategies
Have a solid grasp of testing methodologies, especially in relation to dynamic content and customer journey optimisation. Be ready to share examples of how you've implemented test and learn strategies in your previous roles. This will demonstrate your proactive approach to improving customer experiences.
