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- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant in a transformative team.
- Benefits: Competitive salary, bonus, 25 days leave, pension, and healthcare.
- Why this job: Be at the forefront of CRM innovation and automation in a dynamic environment.
- Qualifications: Experience in CRM operations and Salesforce, with a knack for data-driven strategies.
- Other info: Hybrid work model with opportunities for career growth and AI testing.
The predicted salary is between 45000 - 55000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of Kent, not far from Tunbridge Wells
The team you'll be joining is mid-transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud. With this role, you'll be leaning into the technical side, handling the build and creation journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms. Because this sits within financial services, there's naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business, looking to level up the sophistication of CRM journeys as well as automation, which will include testing AI capabilities within Salesforce. With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.
What you'll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within a marketing environment, having delivered CRM Operations/CRM Automation working with Salesforce/SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment - financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Want to Apply? Here's how:
Applicants must have the right to live and work in the UK. You can share your Linked-in profile or email me a CV - it doesn't have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree, Recruiter | Blue Pelican 01892 507122
CRM Marketing Automation Manager (Salesforce) in Maidstone employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Automation Manager (Salesforce) in Maidstone
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with Salesforce or in financial services. A casual chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! If you've got experience with CRM automation, create a portfolio or case studies showcasing your best work. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s CRM strategies. Understand their current challenges and think about how you can contribute to their transformation journey. This shows you're genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Marketing Automation Manager (Salesforce) in Maidstone
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects you've worked on that showcase your skills in creating and optimising customer journeys.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics and examples to demonstrate how you’ve improved CRM operations or increased engagement through your work. Numbers speak volumes!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about this role and how your background makes you a perfect fit. Be sure to mention your understanding of the financial services sector and any relevant regulations.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Understand how to create and implement dynamic content, as well as the technical aspects of building customer journeys. Being able to discuss specific features and functionalities will show that you're not just familiar with the platform but can also leverage it effectively.
✨Understand the Regulations
Since this role is within financial services, it's crucial to have a solid grasp of the regulations that govern customer communications. Familiarise yourself with compliance requirements related to policy pricing and underwriting terms. This will demonstrate your awareness of the industry's complexities and your ability to navigate them.
✨Showcase Your Testing Strategies
Be prepared to discuss your experience with testing and optimising customer journeys. Bring examples of how you've implemented test and learn strategies in previous roles. Highlighting your analytical skills and ability to refine CRM journeys based on data will set you apart from other candidates.
✨Communicate Clearly and Confidently
In this role, you'll need to simplify technical details for stakeholders. Practice explaining complex concepts in a straightforward manner. During the interview, focus on clear communication and ensure you convey your ideas effectively. This will showcase your ability to keep teams aligned and drive projects forward.