We're looking for a CRM Data Manager to join an established marketing function on an initial 3-month contract, taking ownership of customer marketing data which support a portfolio of consumer-facing products and services. Using SQL to interrogate customer databases, build queries and extract targeted audiences for CRM and marketing campaigns. Managing customer data quality, accuracy and integrity across multiple products and customer databases.
Working closely with CRM and marketing colleagues to identify customer segments, support retention activity and uncover cross-selling opportunities. Producing database extracts, reports and customer insights to support marketing, commercial and wider business teams. Overseeing customer data flows and mapping, ensuring information is captured, maintained and transferred accurately between systems. Supporting GDPR compliance, investigating customer data queries and ensuring appropriate data management practices are followed.
Maintaining and developing customer data policies and processes to improve consistency, efficiency and reliability. Strong SQL skills and a good understanding of relational databases. Advanced Excel skills, with experience handling, analysing and reporting on customer data. Previous experience working with CRM, marketing or customer databases. Strong analytical skills and excellent attention to detail. An understanding of GDPR and customer data management requirements.
The ability to work independently, manage competing requests and deliver accurate outputs. Commercial awareness, particularly around how customer data can support segmentation, retention and revenue growth. Experience with Salesforce Marketing Cloud and/or Service Cloud would be advantageous, although isn't essential.
Contract: 3 months - Day Rate: Up to £280 per day - Location: Central London, hybrid working (2 days per week in the office) Applicants must have the right to live and work in the UK. - You can share your LinkedIn profile (although please make sure there's more than just job titles listed) or email me your CV. Alternatively, if you'd like an initial conversation to find out more about the opportunity, please contact: Colin Doree Recruiter | Blue Pelican 01892 507122
Interim CRM Data Manager (SQL) in London employer: Blue Pelican Consulting Limited
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Blue Pelican Consulting Limited Recruitment Team
