At a Glance
- Tasks: Lead a dynamic CRM team to drive revenue through innovative strategies and customer engagement.
- Company: Join a forward-thinking company in Hertfordshire with a digital-first approach.
- Benefits: Competitive salary up to £100,000, bonus potential, and hybrid working model.
- Other info: Opportunity to lead a talented team and make a significant impact on business growth.
- Why this job: Shape impactful CRM programmes and enhance customer experiences using cutting-edge technology.
- Qualifications: Proven CRM strategy experience and strong data-driven mindset required.
The predicted salary is between 100000 - 100000 £ per year.
Salary: £100,000 - £100,000 per year
Requirements
- Experience defining a roadmap and strategy for a sophisticated consumer-facing CRM programme for a product or service.
- Strong understanding of what makes a great digital-first CRM programme and the martech that enables it, including tools such as Jaquard, Moveable Ink, and Liquid.
- Experience working with a telemarketing team and providing them with effective marketing toolkits to convert leads into appointments and bookings.
- Proven experience in the lead-to-acquisition side of CRM programmes.
- Solid understanding of email marketing, including best-in-class automation and personalisation.
- Data-centric mindset with a strong understanding of how to use data effectively in CRM strategy and operational delivery.
- Experience defining and implementing performance checks and measures.
- Experience defining a test-and-learn strategy for customer journeys, campaign optimisation, and channel optimisation.
Responsibilities
- Lead a team of 7 CRM specialists and a small telemarketing team supporting the high-value purchase product category.
- Oversee a large-scale, multi-faceted CRM programme that has a significant impact on revenue results.
- Define and own the CRM strategy across prospect engagement, nurture, conversion, purchase, and re-engagement.
- Work across multiple customer journeys, including high-ticket purchase, lifecycle marketing, and in-life customer engagement.
- Decide the most effective channels, frequency, testing approach, and optimisation tactics across email, SMS, and WhatsApp.
- Identify moments of truth and opportunities to reinforce customer interest in real time.
- Use customer data to target the right offer at the right time and increase lifetime value.
- Work closely with the telemarketing team to understand objections and create toolkits to support conversion.
- Provide strategic leadership and guidance to the team.
- Act as the face of the business unit with the wider business.
Technologies
- CRM
- Support
- Liquid
- Marketing
We are hiring for a Head of CRM in Hertfordshire, working in a hybrid setup with three days in the office each week. This is a digital-first environment where automation is central, and the role offers the opportunity to shape a dynamic, revenue-driving CRM programme using our Bloomreach platform. You will inherit a solid team of 7 CRM specialists plus a small telemarketing team, and you will help drive strategy across email, SMS, and WhatsApp to improve conversion, retention, and customer lifetime value. The role offers a salary of £90,000 to £100,000 plus up to 30% bonus and benefits.
Head of CRM in London employer: Blue Pelican Consulting Limited
Join a forward-thinking company in Hertfordshire that champions a digital-first approach, offering a vibrant work culture where innovation thrives. As the Head of CRM, you will lead a talented team in shaping impactful strategies that drive revenue and enhance customer engagement, all while enjoying a competitive salary and generous benefits package. With a strong focus on employee growth and collaboration, this role provides a unique opportunity to make a significant impact in a supportive environment.
Contact Details:
Blue Pelican Consulting Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Pelican Consulting Limited and show them what you can bring to the table.
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✨Attend Industry Events
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We think you need these skills to ace Head of CRM in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican Consulting Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Pelican Consulting Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican Consulting Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican Consulting Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Pelican Consulting Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
