At a Glance
- Tasks: Create and optimise programmatic and paid social campaigns for a leading consumer brand.
- Company: Join a high-profile brand with a significant digital presence.
- Benefits: Competitive salary, bonus, hybrid work setup, and onsite parking.
- Other info: Perfect for ambitious individuals eager to learn and grow in digital marketing.
- Why this job: Gain hands-on experience in a dynamic environment with real business impact.
- Qualifications: Experience with programmatic campaigns and DV360 is essential.
The predicted salary is between 35000 - 40000 £ per year.
Salary: £35,000 to £40,000 base + 12% bonus and benefits
Location: Hemel Hempstead
Working setup: Hybrid (1 day in office per week) | Onsite parking
This is a hands-on Paid Social and Programmatic role for someone who enjoys the detail of campaign activation, optimisation and performance analysis, but also wants to understand the bigger commercial picture behind the work. You will be joining a high-profile consumer brand with a significant digital footprint, working across paid social, programmatic display, video and YouTube activity. You will be creating, activating and optimising campaigns that drive high-quality, qualified traffic into the business across all its product offerings.
On the programmatic side, you will be covering both brand led (visibility, CPM) campaigns, as well as conversion (CPA, ROI) based, with a strong commercial emphasis on the latter, since the business has an almost trading based mentality to how they operate. Being fast-paced and dynamic, they are looking to sell inventory within a highly competitive market. People who tend to do well in this environment are bright, commercially switched on, organised, curious, and comfortable working at pace. They care about the detail, but also want to know why something is working, what can be improved, and how performance can be pushed further.
The role involves working closely with the Head of Function and as part of a broader Digital Performance team which encompasses paid search, SEO, affiliates, CRM - alongside brand, commercial and digital product. They deal with big budget, large scale, complex campaigns, with a paid media budget in the 8 figure range.
Day to day, you will be involved in:
- Creating and managing programmatic display and video campaigns
- Building, launching and optimising paid social campaigns
- Monitoring campaign pacing, budgets and KPI performance
- Analysing campaign data and turning it into clear recommendations
- Working with creative and brand teams to ensure ads are high quality, relevant and performance-led
- Supporting reporting for internal stakeholders and commercial meetings
- Helping test, learn and improve campaign performance across channels
If you are coming from a media agency, performance marketing team or digital trading environment and have exposure to programmatic, DV360, Amazon DSP, CM360 or similar platforms, with an ambition to broaden your horizon into other channels, this is your learning opportunity. The company is asking for evidence of hands-on programmatic/media activation, with experience managing campaign set-up, optimisation, reporting, tracking and budget reconciliation. The paid social side of this role will be taught.
This role gives you proper business exposure, more than you would typically get within an agency environment since you are not working to brief; you will be owning the complete end-to-end process, including what happens before a brief even arises. You will be close to the numbers, the creative, the trading decisions and the commercial impact. You will get to work across multiple paid media channels, contribute to campaign recommendations, working as part of an in-house team who are well respected for delivering high quality output and results. For someone ambitious, data-led and commercially curious, it is a strong next move.
EXPERIENCE NEEDED
You do not need to be the finished article, but you do need to be credible around digital campaign delivery and genuinely interested in performance marketing. You will need to bring:
- Hands-on exposure to programmatic display/video setting up, running, optimising campaigns
- Hands-on experience with DV360
- Good Excel skills and comfort working with campaign data
- Strong attention to detail when building, checking and optimising activity
- Confidence interpreting performance numbers and explaining what they mean
- A curious mindset, where you want to test, optimise and improve
Want to Apply? Here’s how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile or email a CV; it doesn’t have to be up to date, we can work on that once you decide you want to take this forward. For a chat and more information please contact Colin Doree, Recruiter at Blue Pelican.
Digital Marketing Executive Programmatic & Paid Social in London employer: Blue Pelican Consulting Limited
Join a forward-thinking company as a CRM Marketing Automation Manager, where you will be part of a dynamic team driving the transformation of CRM journeys. With a competitive salary, generous benefits including 25 days of leave, a solid pension plan, and healthcare options, this role offers not just a job but a pathway for professional growth in a supportive hybrid work environment based in Kent, close to the picturesque Tunbridge Wells.
Contact Details:
Blue Pelican Consulting Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive Programmatic & Paid Social in London
✨Show Your Creative Side
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We think you need these skills to ace Digital Marketing Executive Programmatic & Paid Social in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Pelican Consulting Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Blue Pelican Consulting Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Pelican Consulting Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Pelican Consulting Limited
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Pelican Consulting Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Blue Pelican Consulting Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
