At a Glance
- Tasks: Manage and implement CRM journeys across various channels, ensuring seamless customer experiences.
- Company: Join a dynamic team in Welwyn Garden City with a focus on innovative CRM solutions.
- Benefits: Competitive salary, hybrid working, and the chance to make a real impact.
- Other info: Opportunity for growth in a fast-paced, multi-brand environment.
- Why this job: Be at the forefront of delivering measurable CRM programmes that enhance customer engagement.
- Qualifications: Experience in CRM project management and familiarity with platforms like Zoho or Salesforce.
The predicted salary is between 50000 - 60000 £ per year.
Location: Welwyn Garden City, hybrid working with two days per week in the office
Salary: Circa £45,000
Contract: Six-month fixed-term contract
The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready. Your role is to turn that plan into a working, measurable CRM programme. As CRM Implementation & Journey Manager, you'll oversee the build, testing and rollout of automated customer journeys within Zoho. You'll coordinate across teams in order to get CRM campaign assets created, keep delivery on track and make sure each journey works effectively across multiple brands, locations and customer touchpoints. This is not a strategy role from a blank page, and it is not a heavily technical development position. It is about implementation, project management, testing and optimisation.
What you'll be doing:
- You'll manage the delivery of CRM journeys across email, web, telephone and other customer channels, working with internal teams, external agencies and developers.
- Your responsibilities will include:
- Managing the implementation plan, milestones, risks and dependencies
- Overseeing the build and rollout of automated customer journeys
- Translating existing journey maps into clear delivery requirements
- Coordinating stakeholders, developers and platform partners
- Manage the A/B testing of new campaigns and customer journeys, looking to ensure they deliver a seamless experience and required outcomes, such as new customer conversions, retention, or enhance customer value
- Defining how journey and channel performance will be measured
- Monitoring conversion, engagement and customer drop-off
- Building reporting that supports commercial and operational decisions
Why this role stands out:
You'll be joining at the point where delivery really matters. The strategy is done, so you can focus on making it work in practice, putting the right testing and measurement in place and creating a more consistent customer experience across a complex, multi-brand environment. By the end of the contract, the priority journeys should be live, tested, measurable and ready for ongoing optimisation.
Experience you'll bring:
- You'll have delivered CRM, customer journey or marketing automation projects within a multi-site, multi-location or multi-brand organisation.
- Are comfortable taking an agreed strategy through build, test, launch and optimisation, while coordinating a range of stakeholders and delivery partners.
- Experience of Zoho would be useful, although experience with Salesforce, HubSpot, Microsoft Dynamics or a similar platform may also be relevant.
- You'll also need a practical understanding of workflows, automation, segmentation and CRM reporting, without needing to be a developer.
- Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it's performing across channels.
Want to Apply? Here's how:
You can share your LinkedIn profile or email me a CV; it doesn't have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree | Recruiter Blue Pelican
CRM Implementation Manager in London employer: Blue Pelican Consulting Limited
Join a forward-thinking company as a CRM Marketing Automation Manager, where you will be part of a dynamic team driving the transformation of CRM journeys. With a competitive salary, generous benefits including 25 days of leave, a solid pension plan, and healthcare options, this role offers not just a job but a pathway for professional growth in a supportive hybrid work environment based in Kent, close to the picturesque Tunbridge Wells.
Contact Details:
Blue Pelican Consulting Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM Implementation Manager in London
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We think you need these skills to ace CRM Implementation Manager in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Blue Pelican Consulting Limited from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Blue Pelican Consulting Limited specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Blue Pelican Consulting Limited, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Blue Pelican Consulting Limited you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Blue Pelican Consulting Limited that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Blue Pelican Consulting Limited, so think on your feet and don't hesitate to showcase your creativity!
