At a Glance
- Tasks: Manage and optimise Programmatic and Paid Social campaigns to drive high-quality traffic.
- Company: Join a major UK consumer brand in the leisure and hospitality sector.
- Benefits: Competitive salary, bonus, hybrid working, healthcare, and holiday discounts.
- Other info: Opportunity for career growth into broader performance marketing roles.
- Why this job: Gain hands-on experience and grow your skills in a dynamic digital marketing environment.
- Qualifications: Experience in Programmatic campaigns and familiarity with DV360; data-driven mindset required.
Salary: £35,000 to £40,000 base + 12% bonus and benefits
Location: Hemel Hempstead
Working setup: Hybrid (3 days in office) | Onsite parking
If you're happiest when you're deep in platforms, pulling levers that shift performance of digital campaigns, this one will feel like home. If you've maybe begun your career agency side working in a specialist programmatic executive remit, and your next step is either Snr Exec or Account Management, it will seem like more of the same, just with a higher degree of autonomy. Whereas, taking this route will give you added strings to your bow, broadening your career as well as technical skills, giving you that opportunity to become a more rounded digital performance marketer.
This opportunity is with a major UK consumer brand in the leisure and hospitality space working as part of their performance marketing function. It's a small team, but one with a high degree of importance within their digital performance function. Since they drive a lot of leads across the company's product categories. This will ultimately be your first potential step from single channel specialist into a broader performance marketing direction.
The role in real terms:
- Programmatic campaign management - this will be from the hands-on set up, running, monitoring, optimisation and reporting so everything you'd expect from a technical perspective and needs someone who really is fluent with a platform like DV360 in order to deliver effectively.
- Paid Social campaigns - if you've handled these before, great but if not, this is the learning opportunity with this role, and will include the relevant platforms they're built and executed over. Both campaign channels will have a clear focus on driving high-quality traffic and strong outcomes, not vanity metrics.
- Planning, launching and optimising Programmatic activity with clear performance goals.
- Managing campaigns across key platforms including DV360, Campaign Manager, and Google Ads.
- Monitoring pacing, budgets and delivery, then making smart changes based on what the data is saying.
- Working with creative and brand stakeholders so messaging, formats and assets are fit for purpose (and actually drive results).
- Keeping reporting useful and actionable: performance updates, insights, learnings, and next steps.
- Supporting Paid Social activity where needed, but with the role weighted clearly towards Programmatic.
- Partnering with a senior channel lead, learning fast and contributing to how the channel evolves.
This isn't one of those roles where Programmatic sits in the background as an afterthought. It's central, visible, and taken seriously.
You’ll get:
- Proper ownership in Programmatic campaigns, not just assisting.
- A chance to become sharper on optimisation, testing and measurement.
- Exposure to wider commercial thinking, not just platform work.
You’ll like this role because it has momentum.
You're not being hired to maintain. You're being hired to improve and grow the channels, and you'll be surrounded by teams that care about creative quality and performance insight.
If you're thinking longer-term, this role sets you up nicely for:
- Stepping into broader channel ownership.
- Developing stronger commercial confidence.
- Becoming a more rounded performance marketer (Paid Social + Programmatic is a strong combo).
What we're looking for:
- A couple of years commercial experience with hands-on Programmatic campaign skills in a Consumer facing industry.
- Sound knowledge of DV360 (knowledge of Campaign Manager, and Google Ads is a plus).
- Strong with numbers and genuinely comfortable working with data day to day.
- Organised, detail-focused, and able to keep campaigns running cleanly.
- Confident using Excel and reporting performance clearly.
- Comfortable dealing with multiple stakeholders (and keeping things moving).
Bonus points if you've worked in a fast-paced consumer brand environment, or even from a digital agency doing this for a client, or maybe even have a broader view of digital marketing beyond your core channels.
Working pattern & package:
- Hybrid working: 3 days a week in the office, 2 from home.
- £35,000 to £40,000 base.
- 12% bonus, Pension, Healthcare, Holiday discounts and additional benefits.
- Onsite parking available.
Want to Apply? Here's how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile or email me a CV it doesn't have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122.
Digital Marketing Executive Programmatic & Paid Social employer: Blue Pelican Consulting Limited
Join a leading UK consumer brand in the leisure and hospitality sector, where you'll thrive in a dynamic and supportive work culture that values creativity and performance. With a hybrid working model, competitive salary, and a comprehensive benefits package including healthcare and holiday discounts, this role offers significant opportunities for professional growth and skill development in both Programmatic and Paid Social marketing. You'll be part of a small yet impactful team, driving high-visibility campaigns and gaining valuable experience that will enhance your career trajectory.
Contact Details:
Blue Pelican Consulting Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive Programmatic & Paid Social
✨Tip Number 1
Get your networking game on! Connect with people in the digital marketing space, especially those who work in programmatic and paid social. Attend industry events or webinars, and don’t be shy to slide into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous campaign successes. If you’ve worked with DV360 or managed paid social campaigns, highlight those experiences. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its performance marketing strategies. Be ready to discuss how you can contribute to their goals, especially in programmatic and paid social. Practice common interview questions and think about how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative. So, get that application in and let’s get you one step closer to landing that dream role!
We think you need these skills to ace Digital Marketing Executive Programmatic & Paid Social
Some tips for your application 🫡
Show Your Passion for Digital Marketing:When you're writing your application, let your enthusiasm for digital marketing shine through! Talk about what excites you about programmatic and paid social, and how you've engaged with these areas in the past. We love seeing candidates who are genuinely passionate about the field.
Tailor Your CV to the Role:Make sure your CV highlights relevant experience that aligns with the job description. If you've worked with DV360 or managed campaigns before, shout about it! We want to see how your skills match what we're looking for, so don’t be shy about showcasing your achievements.
Keep It Clear and Concise:We appreciate a well-structured application that gets straight to the point. Use bullet points where possible and avoid long paragraphs. This makes it easier for us to see your key skills and experiences at a glance, which is super helpful when we’re reviewing applications.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s straightforward and ensures your application goes to the right place. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Platforms
Make sure you brush up on your knowledge of DV360, Campaign Manager, and Google Ads. Be ready to discuss how you've used these platforms in past campaigns and be prepared to share specific examples of how you optimised performance.
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, come prepared with examples of how you've worked with data in previous roles. Highlight any experience you have with reporting and how you've used insights to drive campaign improvements.
✨Understand the Bigger Picture
This isn't just about programmatic; it's also about paid social. Familiarise yourself with the basics of paid social campaigns and be ready to discuss how they can complement programmatic efforts. Showing a willingness to learn will go a long way!
✨Be Ready to Collaborate
You'll be working closely with creative and brand stakeholders, so demonstrate your ability to communicate effectively with different teams. Share examples of how you've successfully collaborated in the past to achieve campaign goals.
