Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant in a transformative CRM team.
- Benefits: Enjoy a competitive salary, bonus, 25 days leave, and great healthcare.
- Why this job: Make an impact by enhancing customer experiences with innovative CRM strategies.
- Qualifications: Experience in CRM operations and automation, especially within regulated environments.
- Other info: Hybrid work model with opportunities for career growth and AI testing.
The predicted salary is between 45000 - 55000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of Kent, not far from Tunbridge Wells
The team you'll be joining is mid-transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.
With this role, you'll be leaning into the technical side, handling the build and creation journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms. Because this sits within financial services, there's naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business, looking to level up the sophistication of CRM journeys as well as automation, which will include testing AI capabilities within Salesforce.
With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.
What you'll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within a marketing environment, having delivered CRM Operations/CRM Automation working with Salesforce/SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment - financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Want to Apply? Here's how:
Applicants must have the right to live and work in the UK. You can share your LinkedIn profile or email me a CV; it doesn't have to be up to date, we can work on that once you decide you want to take this forward.
Or, for a chat and more information please contact me on:
Colin Doree
Recruiter | Blue Pelican
01892 507122
CRM Marketing Automation Manager (Salesforce) employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Automation Manager (Salesforce)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or Salesforce. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with CRM automation and Salesforce. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of dynamic content and customer journey optimisation. Be ready to discuss how you've tackled similar challenges in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Marketing Automation Manager (Salesforce)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects that showcase your skills in creating and optimising customer journeys.
Showcase Your Technical Skills: Since this role leans heavily on the technical side, don’t shy away from detailing your experience with dynamic content and automation. We want to see how you’ve tackled complex challenges in previous roles!
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language to explain your achievements and how they relate to the job. Remember, we’re looking for someone who can simplify technical details for stakeholders.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Understand how to create and implement dynamic content, as well as the technical aspects of building customer journeys. Being able to discuss specific features and functionalities will show that you're not just familiar with the platform, but that you can leverage it effectively.
✨Understand the Regulations
Since this role is within financial services, it's crucial to have a solid grasp of the regulations that govern customer communications. Familiarise yourself with policy pricing, exclusions, and underwriting terms. Being able to articulate how you would ensure compliance in your CRM strategies will set you apart from other candidates.
✨Showcase Your Testing Strategies
Be prepared to discuss your experience with testing and optimising customer journeys. Bring examples of how you've implemented test and learn strategies in previous roles, especially in regulated environments. This will demonstrate your ability to refine processes and improve engagement through data-driven decisions.
✨Communicate Clearly and Confidently
In this role, you'll need to simplify complex technical details for stakeholders. Practice explaining your past projects and experiences in a way that's easy to understand. Clear communication will not only help you connect with the interviewers but also showcase your ability to align teams and keep everyone on track.
