At a Glance
- Tasks: Manage and implement automated customer journeys across various channels.
- Company: Join a dynamic team in a hybrid working environment.
- Benefits: Competitive salary, flexible working, and opportunity for professional growth.
- Other info: Exciting opportunity to optimise customer experiences in a multi-brand setting.
- Why this job: Make a real impact by turning strategy into measurable results.
- Qualifications: Experience in CRM projects and stakeholder coordination is essential.
The predicted salary is between 50000 - 60000 £ per year.
Location: Welwyn Garden City, hybrid working with two days per week in the office
Salary: Circa £45,000
Contract: Six-month fixed-term contract
The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready. Your role is to turn that plan into a working, measurable CRM programme. As CRM Implementation & Journey Manager, you'll oversee the build, testing and rollout of automated customer journeys within Zoho. You'll coordinate across teams in order to get CRM campaign assets created, keep delivery on track and make sure each journey works effectively across multiple brands, locations and customer touchpoints. This is not a strategy role from a blank page, and it is not a heavily technical development position. It is about implementation, project management, testing and optimisation.
What you'll be doing:
- Managing the implementation plan, milestones, risks and dependencies
- Overseeing the build and rollout of automated customer journeys
- Translating existing journey maps into clear delivery requirements
- Coordinating stakeholders, developers and platform partners
- Managing the A/B testing of new campaigns and customer journeys, ensuring they deliver a seamless experience and required outcomes, such as new customer conversions, retention, or enhanced customer value
- Defining how journey and channel performance will be measured
- Monitoring conversion, engagement and customer drop-off
- Building reporting that supports commercial and operational decisions
Why this role stands out:
You'll be joining at the point where delivery really matters. The strategy is done, so you can focus on making it work in practice, putting the right testing and measurement in place and creating a more consistent customer experience across a complex, multi-brand environment. By the end of the contract, the priority journeys should be live, tested, measurable and ready for ongoing optimisation.
Experience you'll bring:
- You’ll have delivered CRM, customer journey or marketing automation projects within a multi-site, multi-location or multi-brand organisation.
- Are comfortable taking an agreed strategy through build, test, launch and optimisation, while coordinating a range of stakeholders and delivery partners.
- Experience of Zoho would be useful, although experience with Salesforce, HubSpot, Microsoft Dynamics or a similar platform may also be relevant.
- You’ll also need a practical understanding of workflows, automation, segmentation and CRM reporting, without needing to be a developer.
- Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it's performing across channels.
Want to Apply? Here's how:
You can share your LinkedIn profile or email me a CV; it doesn't have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree | Recruiter Blue Pelican 01892 507122
CRM Implementation Manager employer: Blue Pelican Consulting Limited
Join a forward-thinking company as a CRM Marketing Automation Manager, where you will be part of a dynamic team driving the transformation of CRM journeys. With a competitive salary, generous benefits including 25 days of leave, a solid pension plan, and healthcare options, this role offers not just a job but a pathway for professional growth in a supportive hybrid work environment based in Kent, close to the picturesque Tunbridge Wells.
Contact Details:
Blue Pelican Consulting Limited Recruitment Team
