Performance Marketing Lead / Senior Manager in Bournemouth

A major financial services organisation is looking to appoint a Senior Manager to run a team of Paid and Organic search marketers within its growing digital function. This is a step-up opportunity for an experienced Senior Digital Performance Manager who is ready to broaden their scope.

You will inherit a solid foundation with a capable team, established channels, and real investment. The role involves building on that by joining the dots across paid, organic, and on-site performance, and shaping how it all works together. It also includes ensuring search and other performance channels are future-facing, with the company represented appropriately within emerging spaces such as AI, including Google AI Search and GEO search.

This position covers full-funnel digital performance across key customer journeys, including acquisition, engagement, and conversion. Your team principally handles everything in-house, with occasional use of agencies for reviewing content structure and UX optimisation.

This is a growth role created to support the company’s ambitions to grow market share as they launch new propositions to market. You will control a team of 4 immediately and make 2 new hires to ensure the right mix of skills in the team to deliver business objectives.

What you’ll be doing:

• Taking ownership of digital performance across acquisition, engagement, and conversion.
• Translating commercial goals into clear channel strategies, targets, and delivery plans.
• Overseeing performance across all paid media, SEO/GEO, CRO, and digital journeys.
• Using data and insight to identify opportunities and guide optimisation decisions.
• Driving a test-and-learn approach across channels and customer touchpoints.
• Leading performance reviews and presenting clear, commercially grounded insights.
• Managing and developing a team of digital specialists.
• Keeping pace with changes in AI, search, and media, and applying this in a practical way.

Experience Needed:

• Ideally, you have majored in Organic/SEO with solid exposure to experimentation in GEO search recently, but still possess strong skills in paid search.
• Able to lead and manage PPC specialists, coach, mentor, train, and develop their skills.
• Likely operating at Senior Manager level currently brand side, looking for broader ownership and a more strategic position.
• Or working agency side in a senior position leading performance marketing teams and overseeing client delivery.
• Experience influencing performance across multiple channels rather than sitting in one silo.
• Established team leadership experience, with evidenced experience of coaching, mentoring, and developing a team of performance marketers.
• Strong analytical thinking, comfortable working with data and drawing clear conclusions.
• Able to communicate effectively with senior stakeholders without overcomplicating things.
• Experience in regulated environments is helpful, but not essential.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK. You can share your LinkedIn profile (but please ensure there’s more than just job titles listed) or email me a CV. For a chat and more information, please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122.