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- Tasks: Create and optimise dynamic customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant in a transformative CRM team.
- Benefits: Enjoy a competitive salary, 25 days leave, healthcare, and a good pension.
- Why this job: Be at the forefront of CRM innovation and make a real impact.
- Qualifications: Experience in CRM operations and automation, preferably in regulated environments.
- Other info: Hybrid work model with opportunities for professional growth and AI testing.
The predicted salary is between 45000 - 55000 £ per year.
CRM Marketing Automation Manager (Salesforce)
Term: 12-month contract
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of either Bournemouth or Bristol offices
The team you'll be joining is mid-transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.
With this role, you'll be leaning into the technical side, handling the build and creation of journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms. Because this sits within financial services, there's naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business, looking to level up the sophistication of CRM journeys as well as automation, which will include testing AI capabilities within Salesforce.
With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications.
What you'll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within a marketing environment, having delivered CRM Operations/CRM Automation working with Salesforce/SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment: financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Want to Apply? Or, for a chat and more information please contact me on:
Marketing Automation / CRM Manager - Salesforce in Bournemouth employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation / CRM Manager - Salesforce in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for those interviews by practising common questions and scenarios related to CRM and Salesforce. We suggest doing mock interviews with friends or using online platforms to get comfortable talking about your experience and skills.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've worked on CRM projects before, we recommend putting together examples of your work to demonstrate your expertise in creating and optimising customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace Marketing Automation / CRM Manager - Salesforce in Bournemouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Marketing Automation / CRM Manager. Highlight your experience with Salesforce and any relevant projects you've worked on that showcase your skills in creating and optimising customer journeys.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific experiences that relate to the job description, especially around dynamic content and CRM automation.
Showcase Your Technical Skills: Since this role leans heavily on the technical side, don’t shy away from showcasing your technical skills. Include any relevant certifications or projects that demonstrate your ability to handle the build and execution of CRM workflows in Salesforce.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and functionalities, especially around dynamic content and automation. Familiarise yourself with how these elements can enhance customer journeys in a regulated environment.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to refine CRM strategies in the past. Think about times when you identified friction points and made recommendations that improved engagement. This will demonstrate your ability to turn insights into actionable strategies.
✨Understand the Regulatory Landscape
Since this role is within financial services, it's crucial to understand the regulations that impact CRM communications. Be prepared to discuss how you've navigated compliance in previous roles and how you would approach it in this position.
✨Communicate Clearly and Confidently
Practice simplifying complex technical details for non-technical stakeholders. During the interview, focus on how you can keep teams aligned and ensure everyone understands the objectives. Clear communication is key in a collaborative environment like this.