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- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant transforming CRM capabilities.
- Benefits: Competitive salary, bonus, 25 days leave, healthcare, and pension.
- Why this job: Be part of an innovative team shaping the future of CRM automation.
- Qualifications: Experience in CRM operations and marketing automation, preferably in regulated environments.
- Other info: Hybrid work model with opportunities for professional growth and AI testing.
The predicted salary is between 45000 - 55000 £ per year.
Term: 12-month contract with the team having at least a 3 year roadmap ahead of it.
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of either Bournemouth or Bristol offices.
The team you'll be joining is mid-transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.
With this role, you'll be leaning into the technical side, handling the build and creation of journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms. Because this sits within financial services, there's naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business, looking to level up the sophistication of CRM journeys as well as automation, which will include testing AI capabilities within Salesforce.
With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications.
What you'll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem.
- Working with BA and tech teams to align workflows, architecture and product requirements.
- Translating commercial objectives into clear, usable CRM objectives and comms.
- Shaping propositions for new capabilities and guiding them from idea to launch.
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys.
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience.
- Keeping delivery on track across product, digital, engineering and operational teams.
What helps you succeed here:
- Experience within a marketing environment, having delivered CRM Operations/CRM Automation working with Salesforce/SFMC.
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys.
- Experience of the above within a regulated environment: financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content.
- The ability to simplify technical detail for stakeholders and keep teams aligned.
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving.
Marketing Automation and CRM Manager in Bournemouth employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation and CRM Manager in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM or marketing automation. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with Salesforce Marketing Cloud. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of regulations in financial services. Being able to discuss how you’ve navigated compliance in past roles will set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Automation and CRM Manager in Bournemouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation and CRM Manager. Highlight your experience with Salesforce and any relevant projects you've worked on that showcase your skills in CRM automation and customer journey optimisation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific experiences that align with the job description, especially your work in regulated environments and your ability to simplify complex technical details.
Showcase Your Technical Skills: Since this role leans heavily into the technical side, don’t shy away from showcasing your technical skills. Talk about your experience with dynamic content and how you've implemented it in past roles, especially within Salesforce Marketing Cloud.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and functionalities, especially around dynamic content and automation. Familiarise yourself with recent updates or case studies that showcase successful CRM journeys.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used data to refine customer journeys in the past. Bring examples of how you've turned insights from customer behaviour into actionable strategies. This will show your potential employer that you can translate complex data into effective CRM solutions.
✨Understand the Regulatory Landscape
Since this role is within financial services, it's crucial to understand the regulations that impact CRM communications. Brush up on relevant compliance issues and be ready to discuss how you've navigated these in previous roles, ensuring that your strategies align with legal requirements.
✨Be Ready to Collaborate
This position involves working closely with various teams, so be prepared to talk about your experience in cross-functional collaboration. Share examples of how you've aligned workflows and communicated technical details to non-technical stakeholders to keep projects on track.