Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant in a transformative CRM team.
- Benefits: Enjoy a competitive salary, 25 days leave, healthcare, and a good pension.
- Why this job: Make a real impact by enhancing customer experiences through innovative CRM automation.
- Qualifications: Experience in CRM operations and marketing automation, preferably in regulated environments.
- Other info: Hybrid work model with opportunities to test AI capabilities in CRM.
The predicted salary is between 45000 - 55000 £ per year.
CRM Marketing Automation Manager (Salesforce)
Term: 12-month contract
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office - based out of either Bournemouth or Bristol offices
The team you'll be joining is mid-transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing, handling the technical build and execution of new customer journeys and CRM workflows being built in Salesforce Marketing Cloud.
With this role, you'll be leaning into the technical side, handling the build and creation of journeys, with a decent emphasis on implementing dynamic content within complex customer communications across both promotional and operational comms. Because this sits within financial services, there's naturally a heavy emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level, and how that's able to be delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business, looking to level up the sophistication of CRM journeys as well as automation, which will include testing AI capabilities within Salesforce.
With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications.
What you'll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within a marketing environment, having delivered CRM Operations/CRM Automation working with Salesforce/SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment: financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Want to Apply? Or, for a chat and more information please contact me on:
CRM & Marketing Automation Manager (a) in Bournemouth employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Marketing Automation Manager (a) in Bournemouth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in CRM and marketing automation. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with Salesforce Marketing Cloud. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of regulations in financial services. Be ready to discuss how you've navigated compliance in past roles, as this is crucial for the position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our platform.
We think you need these skills to ace CRM & Marketing Automation Manager (a) in Bournemouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM & Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects you've worked on that showcase your skills in creating and optimising customer journeys.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your experience in regulated environments and how you can contribute to the team's transformation of CRM journeys.
Showcase Your Technical Skills: Since this role leans heavily into the technical side, don’t shy away from detailing your technical expertise. Talk about your experience with dynamic content and automation within Salesforce Marketing Cloud, and how you've successfully implemented these in past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Be ready to discuss specific features and functionalities, especially around dynamic content and automation. Prepare examples of how you've used these tools in past roles to create effective customer journeys.
✨Understand the Regulations
Since this role is within financial services, it's crucial to have a solid grasp of the regulations that impact CRM communications. Familiarise yourself with compliance requirements related to customer data and dynamic content, and be prepared to discuss how you've navigated these in previous positions.
✨Showcase Your Analytical Skills
Be ready to talk about how you've used data to inform your CRM strategies. Think of specific instances where you've turned insights from customer behaviour into actionable improvements. This will demonstrate your ability to refine journeys and enhance customer experiences effectively.
✨Communicate Clearly and Confidently
You'll need to simplify complex technical details for stakeholders, so practice articulating your thoughts clearly. Use examples from your experience to illustrate how you've kept teams aligned and nudged projects forward, even when details were still evolving.