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- Tasks: Create and optimise digital customer journeys using Salesforce Marketing Cloud.
- Company: Join a leading financial services giant transforming CRM capabilities.
- Benefits: Competitive salary, bonus, 25 days leave, healthcare, and pension.
- Why this job: Be part of a team innovating customer experiences with cutting-edge technology.
- Qualifications: Experience in CRM Automation with Salesforce and understanding of regulated environments.
- Other info: Hybrid work model with opportunities for career growth and development.
The predicted salary is between 36000 - 48000 £ per year.
Term: 12-month contract - with the team having at least a 3 year roadmap ahead of it
Salary: £45k to £55k plus bonus, 25 days leave, good pension, healthcare, life assurance, etc.
Location: Hybrid, two days a week in office, which can be in either Bournemouth or Bristol offices
The team you'll be joining is mid transformation of CRM journeys for this financial services giant. You'll join an existing team who are growing to support the creation of new customer journeys and CRM workflows being built upon Salesforce Marketing Cloud.
With this role leaning into the technical side of the platform, handling the build and creation of said journeys, implementing dynamic content within complex customer communications across both promotional and operational communication journeys. Because this sits within financial services, there's a heavier emphasis on regulations within the dynamic content being served. Think things like policy pricing, exclusions, underwriting terms which need to be applied all at an individual level and how that's delivered at scale through automation.
This team are building a whole new next generation of CRM capability for the business. Looking to level up the sophistication of CRM journeys and automation. Which will include testing AI capabilities too within Salesforce.
With all this comes the need for testing both through logic specs, considering what should appear and why on communications, as well as whether dynamic content is pulling through correctly into the final communications. So having a solid understanding in how to create and implement effective test and learn strategies will be important.
What you'll be involved in:
- Creating, testing and improving digital customer journeys across the Salesforce Marketing Cloud ecosystem
- Working with BA and tech teams to align workflows, architecture and product requirements
- Translating commercial objectives into clear, usable CRM objectives and comms
- Shaping propositions for new capabilities and guiding them from idea to launch
- Using insight from customer behaviour, brokers and performance data to refine CRM journeys, customer comms and enhance CRM journeys
- Spotting friction points and recommending changes that will lift engagement and enhance the customer experience
- Keeping delivery on track across product, digital, engineering and operational teams
What helps you succeed here:
- Experience within CRM Operations/CRM Automation working with Salesforce/SFMC
- Confidence turning data, research and customer behaviour into sophisticated CRM journeys
- Experience of the above within a regulated environment financial service, utilities, insurance, healthcare, telecoms, etc.
- Good understanding of creating, testing and optimising sophisticated customer journey comms which utilise dynamic content
- The ability to simplify technical detail for stakeholders and keep teams aligned
- Curiosity, structure and a habit of nudging things forward even when the detail is evolving
Applicants must have the right to live and work in the UK.
CRM Marketing Automation Manager (Salesforce) in Bath employer: Blue Pelican Consulting Limited
Contact Detail:
Blue Pelican Consulting Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Automation Manager (Salesforce) in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working with Salesforce or in CRM roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with CRM automation and Salesforce. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM strategies and Salesforce features. Be ready to discuss how you've tackled challenges in past roles, especially in regulated environments.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Marketing Automation Manager (Salesforce) in Bath
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Marketing Automation Manager. Highlight your experience with Salesforce and any relevant projects that showcase your skills in creating customer journeys and handling dynamic content.
Showcase Your Experience: Don’t just list your previous jobs; explain how your past experiences relate to the responsibilities outlined in the job description. Use specific examples that demonstrate your ability to work within regulated environments and your understanding of CRM operations.
Keep It Clear and Concise: We love a well-structured application! Make sure your writing is clear and to the point. Avoid jargon unless it’s relevant, and ensure that your key achievements stand out. This will help us quickly see why you’re a great fit for the team.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you can attach your CV and any other documents directly. Plus, it helps us keep everything organised!
How to prepare for a job interview at Blue Pelican Consulting Limited
✨Know Your Salesforce Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge. Understand how to create and implement customer journeys, as well as the technical aspects of dynamic content. Being able to discuss specific features and functionalities will show that you're not just familiar with the platform, but that you can leverage it effectively.
✨Understand the Regulations
Since this role is within financial services, it's crucial to have a solid grasp of the regulations that impact CRM communications. Familiarise yourself with policy pricing, exclusions, and underwriting terms. Being able to articulate how you would ensure compliance in your CRM strategies will set you apart from other candidates.
✨Showcase Your Testing Strategies
Be prepared to discuss your experience with testing and optimising customer journeys. Bring examples of how you've implemented test and learn strategies in previous roles. Highlighting your ability to analyse data and refine processes will demonstrate your analytical skills and commitment to continuous improvement.
✨Communicate Clearly and Confidently
In this role, you'll need to simplify complex technical details for stakeholders. Practice explaining your past projects and experiences in a way that's easy to understand. Good communication skills will help you keep teams aligned and ensure everyone is on the same page, which is vital for success in this position.
