Social Media and Community Manager

Overview Blue Light Card. Individually great, together unstoppable.

The Role and the Team

We’re looking for a Social Media & Community Manager to lead our day to day social media output and community presence. You’ll make sure our channels are consistently engaging, member-first, and commercially effective. This role sits in the Brand & Communications team and blends strategic thinking with hands-on delivery. Reporting into the Head of Social & Community, you’ll drive meaningful engagement across Facebook, Instagram, TikTok and LinkedIn, while proactively connecting with frontline workers, partners and communities across third-party platforms and forums. The ideal candidate brings strong social media experience and knows how to show up where frontline worker communities are most active online. They’ll understand how social can build advocacy, unlock insight, and help drive wider brand and business goals.

What You’ll Do

• Own and maintain the social calendar aligned to campaigns, partner activity and frontline worker priorities.
• Manage and grow our presence across owned social channels and wider online spaces where frontline communities are active.
• Manage day-to-day social media output, ensuring content is platform-native and optimised for engagement.
• Write clear and engaging copy for posts tailored to each platform and with frontline workers in mind.
• Test new formats and approaches to drive engagement and growth.
• Alongside the rest of the social team, stay ahead of platform updates, trends and algorithm changes.
• Monitor trends, sentiment and emerging conversations within Facebook Groups, Reddit and forum communities, feeding insight back into content, product feedback and partnership opportunities.
• Using analytics tools, track and report on key social and community metrics (e.g. engagement, sentiment, reach and audience growth), linking activity back to business outcomes.
• Work with teams across brand, partnerships, product and campaigns to ensure community insight informs messaging, offers and launches.
• Collaborate closely with Member Services to ensure a consistent, high-quality member experience across social responses, community forums and 1-1 touchpoints.
• Work closely with the Content Marketing and Design teams to brief and/or create social assets when required.
• Provide day-to-day guidance and support to the Senior Social Media Executive.

What You’ll Bring

• Significant experience developing and delivering social media content across multiple formats and platforms, ideally within a membership or consumer brand.
• Strong understanding of platform cultures, trends and audience dynamics.
• Understanding of community dynamics and how to drive engagement, trust, advocacy and retention across social platforms and community forums.
• Ability to write compelling, brand-tailored copy that feels native to each platform.
• Data-driven mindset, with experience tracking performance and using insight to optimise activity and influence strategy.
• Experience working cross-functionally with marketing, partnerships and customer or member operations teams.
• Strong organisational and project management skills, able to manage multiple priorities in a fast-paced environment.

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service. We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours.
• Free parking and EV charging onsite at HQ.
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
• A company bonus scheme.
• Your own Blue Light Card and exclusive access to thousands of discounts.
• Generous funded BUPA medical insurance covering pre-existing conditions.
• Group auto-enrolment pension plan.
• Enhanced parental leave and absence leave.
• Healthcare cashback plan.
• Employee assistance programme (including mental health support) and mental health first aiders.
• Great social events e.g., festive party, summer party, team socials, sports matches.
• Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards.
• Relaxed dress code and modern office space (games area, chill-out areas, bookclub, free drinks/snacks).
• Onsite gym at HQ (including access to free HIIT & stretch classes).
• Strong learning and development culture and personal growth fund.