At a Glance
- Tasks: Build and execute multi-channel campaigns across email, push, SMS, and in-app using Braze.
- Company: Join BLC's innovative CRM team embracing AI and new tools for enhanced member experiences.
- Benefits: This role offers a 6-month fixed-term contract with opportunities for impactful contributions.
- Other info: The position reports to the Senior Lifecycle CRM Manager.
- Why this job: Be part of a collaborative team that values new ideas and personal initiative.
- Qualifications: Experience in CRM or lifecycle marketing, particularly with Braze and campaign performance metrics.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- A background in CRM or lifecycle marketing, ideally within a digital, subscription, or consumer-facing environment.
- Proven hands-on experience with Braze, including building complex canvases and multi-channel campaigns across email and push.
- The ability to work independently and take initiative without needing detailed briefs, bringing your own structure and thinking to campaigns.
- Experience building email templates from the ground up, covering both copy and structural design.
- Practical knowledge of segmentation, A/B testing, and campaign performance metrics.
- Strong planning skills and the ability to manage multiple workstreams simultaneously, including leading smaller initiatives end to end.
- Experience with HTML or Liquid scripting would be a bonus, but is not essential.
What the job involves
The CRM team at BLC is in an exciting moment. The team is actively embracing AI and new tooling to work faster and smarter, giving members more personalised, responsive experiences. It’s a team that welcomes new ideas and gives people room to explore, rather than working from a rigid playbook.
We’re looking for a Senior CRM Executive to join on a 6-month fixed-term contract. You’ll sit within a collaborative CRM function and report to the Senior Lifecycle CRM Manager, partnering closely on the strategic direction while owning the day-to-day build and execution of campaigns across email, push, SMS and in-app via Braze.
There’s real impact to be had here, and plenty of scope to bring your own thinking to how that’s done.
- Build and schedule lifecycle, transactional and promotional campaigns across email, push, SMS and in-app messaging using Braze, including complex canvas builds.
- Lead re-engagement campaigns for members approaching renewal, contributing to copy, structure, and testing strategy.
- Develop and maintain email templates from scratch, owning both the copy and structural build.
- Support large-scale automated journeys including onboarding, renewal and win-back programmes, keeping content accurate and seasonally relevant.
- Apply segmentation, tagging and personalisation to ensure dynamic content renders correctly across all member segments.
- Coordinate with internal teams including Product, Member Operations and Legal to ensure campaigns meet business and compliance requirements.
- Lead campaign QA and end-to-end testing, with particular care for logic-heavy and segmented workflows.
- Monitor live campaign performance and contribute to reporting, translating data into clear insight and actionable next steps.
Senior CRM Executive employer: Blue Light Card
BLC is located in a dynamic environment where the CRM team is leveraging AI for smarter workflows. Employees enjoy a culture that encourages creativity and exploration, making it an exciting place to work. The team collaborates closely with Product, Member Operations, and Legal to ensure compliance and effectiveness in campaigns.
