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- Tasks: Lead and build B2B marketing strategy from scratch, driving commercial impact.
- Company: Join Blue Light Card, a mission-driven company making heroes happy.
- Benefits: Enjoy hybrid working, 25 days leave, and exclusive discounts.
- Why this job: Shape the future of B2B marketing in a dynamic, impactful role.
- Qualifications: Proven B2B marketing experience with strong storytelling and strategic skills.
- Other info: Collaborative culture with great career growth and fun office perks.
The predicted salary is between 60000 - 75000 ÂŁ per year.
Blue Light Card is on a bold commercial growth trajectory, moving from affiliate relationships to full strategic partnerships with some of the biggest brands in the UK. This is a brand‑new role, and a genuine greenfield opportunity, sitting at the heart of that shift.
As Senior B2B Marketing Manager, you’ll build and lead BLC’s B2B marketing function from the ground up. Sitting within the Partnerships team, you’ll work across all commercial verticals, both core and growth, reporting to the Commercial Director, Core Verticals. You’ll define how BLC shows up to brand partners and senior marketing stakeholders, shaping the narrative, the tools, the channels, and the strategy that positions us as a full‑funnel marketing partner. This is an exciting blend of strategic leadership and hands‑on execution, with a clear focus on growing partner audiences and commercial impact.
What You’ll Do
- Own and deliver BLC’s B2B marketing strategy, leading the activation of our repositioning as a full‑funnel marketing partner and defining the narrative across our Commission and Retail Media proposition.
- Define target partner segments and develop differentiated value propositions, shaping partner‑facing messaging that is credible, compelling and commercially impactful.
- Build BLC’s profile with senior stakeholders (CMO, CCO) through creating executive engagement strategies, industry events, and roundtables.
- Shape account‑based marketing (ABM) strategy targeting priority partners, working closely with Growth Marketing to execute campaigns and convert activity into pipeline and revenue.
- Develop high‑quality sales enablement tools including category decks, value propositions and messaging frameworks, and ensure platforms like HubSpot are fully embedded across teams.
- Build and nurture the B2B marketing function, defining the operating model, processes, and martech requirements as the team grows.
- Act as a senior cross‑functional manager collaborating across Commercial and Marketing teams, ensuring a joined‑up approach between partner and member‑facing activity.
What You’ll Bring
- A strong background in senior B2B marketing roles, with experience owning and delivering marketing strategy end to end.
- A track record of delivering clear commercial impact, working closely with Sales or Commercial teams to convert marketing activity into revenue.
- Proven experience building a function or capability from scratch, or comfort operating in environments where the path isn’t yet defined.
- Experience repositioning a brand or evolving market perception, with the ability to engage at senior stakeholder level (CMO/CCO).
- Exceptional storytelling and messaging skills, combined with strong commercial acumen and a data‑informed approach.
- Comfortable being genuinely hands‑on, you’ll need to be as capable executing campaigns and building materials as you are thinking strategically.
- Experience with retail media or media propositions would be a nice addition, but is not essential.
Our Culture
Our mission is simple – make heroes happy. Our members are the real‑life heroes who keep us all safe, cared for, and thriving. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world‑class service. We don’t just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We promote hybrid working, and value in‑person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working. Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
- Hybrid working and flexible hours.
- EV charging and free parking onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre‑existing conditions.
- Auto‑enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company‑wide recognition events e.g. monthly Light’s Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill‑out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Senior B2B Marketing Manager employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior B2B Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially for a role like Senior B2B Marketing Manager where creativity and strategy are key.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out and show that you’re genuinely interested in being part of the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Senior B2B Marketing Manager
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your experience in developing and executing B2B marketing strategies. We want to see how you've shaped narratives and built compelling value propositions that resonate with partners.
Be Hands-On: Don’t shy away from sharing examples of your hands-on execution skills. We’re looking for someone who can roll up their sleeves and get involved in campaign execution while also thinking strategically about the bigger picture.
Tell a Compelling Story: Your application should reflect your exceptional storytelling abilities. Use clear and engaging language to convey your experiences and achievements, making it easy for us to see how you can connect with senior stakeholders.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Blue Light Card
✨Know Your B2B Marketing Inside Out
Before the interview, dive deep into B2B marketing strategies, especially those relevant to partnerships. Be ready to discuss how you would build and lead a marketing function from scratch, as this role is all about shaping the narrative and strategy for Blue Light Card.
✨Showcase Your Storytelling Skills
This position requires exceptional storytelling abilities. Prepare examples of how you've crafted compelling narratives in previous roles. Think about how you can articulate the value propositions for potential partners and how you’ve engaged senior stakeholders effectively.
✨Demonstrate Commercial Acumen
Be prepared to discuss your track record of delivering commercial impact. Bring specific examples of how your marketing strategies have converted into revenue, and be ready to explain your approach to account-based marketing and sales enablement tools.
✨Emphasise Your Hands-On Experience
This role demands a blend of strategic thinking and hands-on execution. Share instances where you've successfully executed campaigns while also developing high-quality marketing materials. Highlight your comfort in both planning and doing, as this will resonate well with the interviewers.