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- Tasks: Join our CRM team to drive automation and personalisation for impactful campaigns.
- Company: Be part of a member-focused organisation that supports the Blue Light community.
- Benefits: Enjoy hybrid working, 25 days leave, free parking, and exclusive discounts.
- Why this job: Make a difference with data-driven strategies in a diverse and inclusive environment.
- Qualifications: Experience in CRM automation, especially with Braze, and a knack for technical integrations.
- Other info: Flexible hours, onsite gym, and regular social events await you!
The predicted salary is between 36000 - 60000 £ per year.
We have an opportunity for an experienced CRM Automation Manager to join our CRM team and drive CRM efficiency and relevancy through scalable automation, personalisation, and technical innovation. This is a rewarding opportunity to play a pivotal role in a highly data-led, member-focused organisation, directly contributing to a company that gives back to the Blue Light community.
Key Responsibilities:
- Own the technical campaign reasoning and execution within Braze (our CRM), ensuring that campaigns are personalised effectively, and delivered to the right segments at the right time.
- Implement real-time personalisation strategies and establish new frameworks to deliver relevant, personalised content to members based on their behaviour and preferences.
- Lead integrations between Braze and external partners as well as our product/data systems like our CMS, partnering with technical teams to ensure seamless data flow, robust event tracking, and a 360° view of the customer for CRM purposes.
- Set up and manage API-triggered transactional messages for new product verticals, working closely with Tech and Product teams to introduce and optimise real-time communications that enhance the user experience.
- Continuously explore and develop new channels within our CRM strategy (e.g. new messaging platforms or in-app features) to broaden our reach and improve member engagement, staying ahead of industry trends and best practices in customer communication.
- Own the setup, tracking, and interpretation of key CRM metrics (e.g. conversions, engagement, A/B test results) to ensure performance is accurately measured and clearly reported.
Experience Required:
- Experience in CRM automation or lifecycle marketing, with strong hands-on experience using Braze to build and optimize multi-channel campaigns.
- Highly technical and comfortable working with APIs, event-based communication triggers, and marketing technology systems.
- Adept at handling data feeds, integrations, and setting up complex campaign logic.
- Naturally curious with a strong ownership mindset – you love diving into new tools and trends, experimenting with features, and take full accountability for projects.
- Experience with Braze's Connected Content and Liquid, with the ability to troubleshoot or understand how they work in practice.
- CRM to CMS Integration experience or troubleshooting ability.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
Benefits:
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., Regular company-wide recognition events.
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
Location: Charnwood Edge Business Park, Cossington, Leicester, LE7 4UZ, United Kingdom; London, WC1A 2SN, United Kingdom.
Remote CRM Executive employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Remote CRM Executive
✨Tip Number 1
Familiarise yourself with Braze and its features, especially Connected Content and Liquid. Understanding these tools will not only help you in the role but also demonstrate your proactive approach during discussions.
✨Tip Number 2
Showcase your technical skills by preparing examples of past projects where you've successfully implemented API integrations or complex campaign logic. This will highlight your hands-on experience and problem-solving abilities.
✨Tip Number 3
Stay updated on the latest trends in CRM automation and personalisation strategies. Being able to discuss recent developments or innovative ideas during your interview can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss how you measure and report on key CRM metrics. Having a clear understanding of conversions, engagement, and A/B testing will show that you're results-driven and focused on performance.
We think you need these skills to ace Remote CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM automation and lifecycle marketing. Emphasise your hands-on experience with Braze, showcasing specific campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your skills align with the company's mission to serve the Blue Light community. Mention your technical expertise and your ability to implement personalisation strategies effectively.
Showcase Technical Skills: Detail your experience with APIs, event-based communication triggers, and integrations. Provide examples of how you've successfully set up complex campaign logic and managed data feeds in previous roles.
Highlight Curiosity and Ownership: Demonstrate your natural curiosity and ownership mindset in your application. Share instances where you've explored new tools or trends in CRM, and how you've taken accountability for projects that improved user engagement.
How to prepare for a job interview at Blue Light Card
✨Know Your CRM Tools
Make sure you have a solid understanding of Braze and its features. Be prepared to discuss how you've used it in past roles, especially in building and optimising multi-channel campaigns.
✨Showcase Your Technical Skills
Since the role requires handling APIs and complex campaign logic, be ready to explain your experience with these technologies. Bring examples of how you've successfully integrated systems or solved technical challenges.
✨Demonstrate Your Curiosity
The company values a naturally curious mindset. Share instances where you've explored new tools or trends in CRM, and how that has positively impacted your work or team.
✨Prepare for Data-Driven Discussions
Be ready to talk about key CRM metrics you've tracked in the past. Discuss how you've interpreted data to improve campaign performance and member engagement, as this will show your analytical skills.
