At a Glance
- Tasks: Drive product marketing strategies and collaborate with teams to enhance user engagement.
- Company: Join a dynamic fintech company focused on innovation and customer impact.
- Benefits: Gain valuable experience in a fast-paced environment with potential for career growth.
- Other info: This is a 12-month fixed-term contract with exciting challenges ahead.
- Why this job: Be the bridge between product development and market success, making a real difference.
- Qualifications: Experience in product marketing, preferably in fintech or regulated services.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- Solid experience in Product Marketing within a digital-first, B2C environment, taking products to market across owned, paid, and CRM channels at both a strategic and operational level.
- A background in financial services, fintech, or regulated services, with a genuine understanding of the compliance and commercial dynamics these environments involve. Experience in FinServ or FinTech is strongly preferred; experience in some form of regulated services is essential.
- A comprehensive grasp of both inbound and outbound Product Marketing, with a track record of collaborating across multiple internal stakeholder groups to align on positioning and go-to-market plans.
- Experience coordinating qualitative and quantitative user research from recruitment and synthesis through to translating findings into actionable product and marketing decisions.
- Strong communication skills and the ability to adapt your approach across audiences, whether that's an internal product team, a commercial partner, or an external consumer.
- A hands-on, organised approach with a genuine appetite for data, bringing end-to-end thinking to customer journeys and executing cross-functionally.
- Familiarity with product and digital performance tools such as Amplitude, Google Analytics, or Tableau would be a bonus, but is not essential.
What the job involves
- This is a newly created 12-month fixed-term contract role sitting at the intersection of Product, Design, and Marketing.
- As Product Marketing Manager, you'll be the connective tissue between what we build and why it matters, turning member and partner insight into clear positioning, compelling value propositions, and go-to-market strategies that drive real adoption across both consumer and commercial audiences.
- You’ll report to the PMM Lead and work closely on our highest-priority product initiatives.
- The role spans both strategic and hands-on work.
- You’ll shape how we discover and validate product opportunities, define how we message them, and lead the execution that brings them to life across paid, owned, and CRM channels in a B2C environment.
- This is a 12-month fixed-term contract.
- Drive awareness and adoption of Blue Light Card’s products and features, tracking success through engagement, activation, and retention metrics across member and partner audiences.
- Develop and deliver consumer and partner value propositions end to end, from identifying target audiences and building messaging hierarchies through to defining distribution plans and creative assets.
- Collaborate with Product and Design teams to coordinate qualitative and quantitative user research, feeding insights into the product roadmap and validating hypotheses at pace.
- Plan and execute test-and-learn campaigns that inform both product and marketing decisions, drawing on experimentation, UX research, market trends, and competitive analysis.
- Coordinate with Product and Marketing to set up and optimise owned, paid, and CRM channels, increasing the reach and commercial impact of go-to-market strategies.
- Develop a deep understanding of member and commercial partner needs, translating those insights into positioning, prioritisation, and product decisions.
- Manage cross-functional stakeholders and external partners, communicating with clarity across product, marketing, and commercial teams.
Product Marketing Manager (Money, 12 Month FTC) employer: Blue Light Card
As a Product Marketing Manager at Blue Light Card, you will thrive in a dynamic and inclusive work culture that prioritises collaboration and innovation. With a strong focus on employee growth, we offer opportunities for professional development and the chance to make a meaningful impact in the financial services sector. Located in a vibrant environment, our team is dedicated to driving real change while enjoying a supportive atmosphere that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Money, 12 Month FTC)
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
✨Connect on Professional Platforms
Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
✨Apply Directly and Be Proactive
Don’t shy away from reaching out directly to firms like Blue Light Card. Use their websites and apply through them, but also consider following up with a polite email to express your enthusiasm. Being proactive can make a huge difference in getting noticed in the competitive financial services sector.
We think you need these skills to ace Product Marketing Manager (Money, 12 Month FTC)
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Blue Light Card.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Blue Light Card's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Blue Light Card
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Blue Light Card.
✨Prepare for Case Studies
Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
Since this is a full-time position, employers at Blue Light Card will be keen to see your genuine interest in finance. Be prepared to discuss recent industry trends or news articles that excite you, showcasing your enthusiasm and engagement with the field.
✨Network with Industry Professionals
Before your interview, reach out to current or former Blue Light Card employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
