Requirements
- We’re looking for someone who uses AI to rethink how work gets done, not just optimise existing processes
- Someone who reasons from first principles, moves quickly, and stays close to execution
- Experience leading complex programmes and delivering at a senior level in fast moving environments
- Excellent proposition development skills, with the ability to identify customer value and shape compelling products and experiences
- Commercial and marketing capability, ideally including product marketing experience
- Good understanding of sales and marketing, with a clear view of how commercial growth is driven
- Product management experience, including working closely with engineering and design teams to build and iterate quickly
- Experience owning a business line, product area, or commercial initiative as a GM, business owner, Chief of Staff, or similar leadership role
- A background in strategy and operations within a tech or digital business
- First principles reasoning, with the ability to create clarity and structure in ambiguous environments
- A practical and opinionated approach to AI, using it to rethink workflows, execution, and team effectiveness rather than simply layering it onto existing processes
- A track record in high growth, low maturity environments where you created structure rather than inherited it
What the job involves
- This is a Fixed term contract role until May 2027
- We’re looking for a director to run BLC Near Me: Building the platform that connects our members with local offers from businesses in their communities
- This role is accountable for the full end to end development and delivery of this proposition: owning proposition, product, go to market, and commercial performance
- You’ll lead a cross functional squad across product, engineering, design, data, commercial, and marketing, owning both sides of the marketplace: member engagement, and SME acquisition and retention
- You’ll set targets, define how the business operates, and be accountable for outcomes, backed by the broader BLC platform
- This is a hands‑on leadership role
- You’ll shape what gets built, drive GTM directly, and make fast, evidence‑based decisions
- Define and evolve the proposition, what we build, for whom, and why it wins against alternatives
- Lead the product and engineering squad through a rapid build and iterate cycle
- Drive go to market across both sides: member discovery and habitual usage, SME acquisition, onboarding, and retention
- Own performance metrics, setting targets, tracking progress, and driving outcomes across usage, revenue, retention, and unit economics
- Run structured experimentation, designing tests, learning fast, and scaling what works
- Build the operating model, the processes, tooling, and ways of working needed to take this from early traction to durable scale
- Create clarity from ambiguity, translating a large opportunity into a focused, sequenced plan
- Set the standard for how AI changes the way this team works, not as a tool adoption exercise, but as a genuine rethink of how a small team diagnoses, builds, tests, and scales faster than teams previously could
