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- Tasks: Join our Growth team to enhance SEO and explore AI-driven platforms.
- Company: Blue Light Card, dedicated to making heroes happy with innovative solutions.
- Benefits: Hybrid working, 25 days leave, company bonus, and exclusive discounts.
- Why this job: Make a real impact while learning about cutting-edge SEO and AI technologies.
- Qualifications: Experience in SEO, curiosity for new ideas, and strong communication skills.
- Other info: Dynamic culture with great social events and a focus on personal growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a technically minded and data-driven Organic Search Specialist to join our Growth team at Blue Light Card. You’ll play a key role in improving how we show up in search, from traditional SEO through to emerging generative platforms like Google’s Gemini, AI Overviews and ChatGPT. This is a hands-on role where you’ll combine technical know-how, data, experimentation and creativity to define and deliver strategies that strengthen visibility, grow awareness, and help more members discover the value of Blue Light Card. While your main focus will be SEO, there’s also real scope to expand into App Store Optimisation (ASO) and apply and develop your expertise across wider growth channels.
Our Growth team is one of the newest at Blue Light Card, using insight and innovation to maximise member acquisition and engagement. By blending performance thinking with creative execution, we’re delivering measurable impact for both our members and our partners.
What You’ll Do
- Define and execute SEO and Generative Engine Optimisation (GEO) strategies to improve visibility across search and AI-driven platforms.
- Stay ahead of algorithm changes, SEO trends and generative AI developments, bringing fresh ideas to test, learn and scale.
- Audit, monitor and improve technical and on-page SEO, working closely with developers on site health, crawlability and indexation.
- Conduct keyword and intent research to understand how audiences (NHS, teachers, armed forces and more) discover discounts and benefits.
- Partner with our content team to create human-focused, AI-friendly content that performs in both search engines and generative results.
- Design and run A/B tests, analyse funnel performance, and use data to spot opportunities to improve conversion and growth.
- Optimise App Store and Google Play listings to increase visibility and installs, with support to grow your ASO skillset.
- Monitor, report and share insights using tools like GA4, Search Console, SEMrush and Looker Studio both visually and verbally.
What You’ll Bring
- Proven experience in a specialist SEO role (in-house or agency), with a strong grasp of technical SEO.
- A curious mindset with a drive to test new ideas, explore emerging channels and stay ahead of industry and AI trends.
- In-depth knowledge of site architecture, page speed optimisation, schema markup and Core Web Vitals, from both a technical and deliverables perspective.
- Confidence using tools like SEMrush, Google Search Console and GA4, with experience tracking and attributing performance.
- Demonstrable experience in GEO experimentation and how AI-driven search is reshaping visibility and discovery.
- Hands-on experience running A/B or multivariate testing and using insights to optimise journeys and outcomes.
- Experience building content strategies informed by keyword research, user intent and performance data.
- Strong cross-functional communication skills, able to translate insight into action for non-technical audiences.
- (Desirable) Experience with ASO for a discount, ecommerce or membership app.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service. We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g., Monthly Light’s Up and The Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, bookclub, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture.
Organic SEO / GEO Specialist employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic SEO / GEO Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This not only demonstrates your abilities but also gives you something tangible to discuss in interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies. Bring fresh ideas to the table and show how you can help them improve their visibility and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Organic SEO / GEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Organic SEO / GEO Specialist role. Highlight your relevant experience in SEO, technical skills, and any data-driven projects you've worked on. We want to see how you can bring value to our Growth team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for SEO and how your skills align with our mission at Blue Light Card. Don’t forget to mention any innovative ideas you have for improving visibility and engagement.
Show Off Your Data Skills: Since this role is all about being data-driven, make sure to include examples of how you've used data to inform your SEO strategies. Whether it's A/B testing or using tools like GA4 and SEMrush, we want to see your analytical side!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Blue Light Card
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge before the interview. Be ready to discuss site architecture, page speed optimisation, and schema markup. They’ll want to see that you can talk the talk and walk the walk when it comes to improving visibility.
✨Stay Ahead of Trends
Familiarise yourself with the latest SEO trends and generative AI developments. Bring fresh ideas to the table during your interview, showing that you’re not just reactive but proactive in your approach to SEO and GEO strategies.
✨Showcase Your Data Skills
Be prepared to discuss how you’ve used tools like SEMrush, Google Search Console, and GA4 in your previous roles. Highlight specific examples where you’ve tracked performance and made data-driven decisions to optimise SEO strategies.
✨Communicate Clearly
Since the role involves cross-functional communication, practice explaining complex SEO concepts in simple terms. You want to demonstrate that you can translate technical insights into actionable strategies for non-technical audiences.