At a Glance
- Tasks: Engage with member organisations and optimise campaigns to boost sign-ups and growth.
- Company: Join Blue Light Card, supporting heroes with exclusive discounts and benefits.
- Benefits: Enjoy hybrid working, 25 days leave, medical insurance, and a vibrant office culture.
- Other info: Collaborative culture with opportunities for personal development and fun social events.
- Why this job: Make a real impact while learning and growing in a fast-paced environment.
- Qualifications: Experience in digital marketing and a passion for data-driven decision making.
The predicted salary is between 29700 - 36300 £ per year.
Blue Light Card. Individually great, together unstoppable
The Role and the Team
Member growth sits at the heart of everything Blue Light Card does.
Every day, millions of NHS workers, emergency services personnel, social care professionals, teachers and armed forces members rely on us to help them save money.
We are growing fast, and this role exists to help us grow smarter.
You will sit within a small, focused growth team that spans paid performance and member organisation management.
The role has two connected work streams: nurturing the organisations that help unlock member sign-ups at scale, whilst also supporting direct-to-consumer paid performance channels.
It is a broad, hands-on role that rewards curiosity and a genuine willingness to learn.
We are looking for someone who gets the concepts, loves to test and improve, and wants to grow with us.
What You'll Do
- Support automated outreach to member organisations, helping to keep them engaged from onboarding onwards
- Segment the member organisation base and test and refine messaging to improve engagement and response rates
- Support member organisations in promoting BLC's offering to their employees, helping turn organisational partnerships into member sign-ups and activation
- Support account management with engagement and usage reporting for member organisations, helping demonstrate value and support renewals
- Plan, run and optimise paid campaigns across Google Ads, Meta, Tik Tok and emerging channels, with a focus on improving CPA, ROAS and conversion rate
- Design and run A/B tests and build high-converting campaigns and landing pages to improve sign-up and activation rates
- Build dashboards and translate campaign, funnel and channel data into clear, actionable insight using tools such as GA4 and Amplitude
- Collaborate with teams across CRM, Brand, Social, Content, Product and Partnerships to deliver integrated growth campaigns
- What You'll Bring
- Experience building automated outreach workflows and lifecycle comms in a CRM platform - the concepts matter more than a specific tool
- A genuine curiosity about how organisations and businesses work, and how to communicate with them effectively
- Experience in growth, performance, digital or acquisition marketing, with some hands-on involvement across the campaign lifecycle
- Some exposure to paid campaigns across channels such as Google Ads, Meta or Tik Tok
- A strong test-and-learn mindset and confidence using data to make decisions, using tools such as GA4 or Amplitude
- Familiarity with CMS platforms and an understanding of landing page optimisation principles
- A genuine interest in how AI and emerging digital tools are changing growth marketing
- Strong collaboration skills and comfort working at pace in a fast-moving environment
- Our Culture
Our mission is simple - make heroes happy.
Our members are the real-life heroes who keep us all safe, cared for, and thriving.
It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters.
By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact.
We take ownership, move fast, and work shoulder to shoulder to build something special.
We're committed to building a diverse and inclusive team where everyone feels they belong.
Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office.
The frequency and office location will vary depending on the role and team.
We aim to be flexible, but we aren't able to offer fully remote working.
Blue Light Card is an equal opportunities employer.
We believe that employing a diverse workforce is key to our success.
We make recruiting decisions based on your experience and skills.
In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
- Hybrid working and flexible hours
- EV charging and free parking onsite at HQ
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
- A company bonus scheme
- Your own Blue Light Card and exclusive access to thousands of discounts
- Generous funded BUPA medical insurance covering pre-existing conditions
- Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions
- Enhanced parental leave and absence leave
- Healthcare cashback plan
- Employee assistance programme (including mental health support) and mental health first aiders
- Great social events e. g., festive party, summer party, team socials, sports matches
- Regular company-wide recognition events e. g. monthly Light's Up and annual Shine awards
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture and personal growth fund
- #LI-Hybrid
- #J-18808-Ljbffr
Member Growth Specialist employer: Blue Light Card
At Blue Light Card, we pride ourselves on being an exceptional employer that champions the happiness of our members and employees alike. Our vibrant work culture fosters collaboration and innovation, with a strong emphasis on personal growth through a dedicated development fund and flexible working arrangements. Located in Leicestershire or London, we offer a range of benefits including generous annual leave, private medical insurance, and a supportive environment that values diversity and inclusion.
StudySmarter Expert Advice🤫
We think this is how you could land Member Growth Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Light Card and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Light Card are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Light Card on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Light Card. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Member Growth Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Light Card. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Light Card:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Light Card’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Light Card
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Light Card will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Light Card, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
