At a Glance
- Tasks: Lead exciting CRM campaigns using Braze, from email to in-app messaging.
- Company: Join a forward-thinking team at BLC embracing AI and innovation.
- Benefits: Flexible work environment with opportunities for personal growth and creativity.
- Other info: Collaborative culture with room for your unique approach and insights.
- Why this job: Make a real impact on member experiences while exploring new ideas.
- Qualifications: Experience in CRM, campaign management, and a knack for creative problem-solving.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- A background in CRM or lifecycle marketing, ideally within a digital, subscription, or consumer-facing environment.
- Proven hands-on experience with Braze, including building complex canvases and multi-channel campaigns across email and push.
- The ability to work independently and take initiative without needing detailed briefs, bringing your own structure and thinking to campaigns.
- Experience building email templates from the ground up, covering both copy and structural design.
- Practical knowledge of segmentation, A/B testing, and campaign performance metrics.
- Strong planning skills and the ability to manage multiple workstreams simultaneously, including leading smaller initiatives end to end.
- Experience with HTML or Liquid scripting would be a bonus, but is not essential.
What the job involves
The CRM team at BLC is in an exciting moment. The team is actively embracing AI and new tooling to work faster and smarter, giving members more personalised, responsive experiences. It’s a team that welcomes new ideas and gives people room to explore, rather than working from a rigid playbook.
We’re looking for a Senior CRM Executive to join on a 6-month fixed-term contract. You’ll sit within a collaborative CRM function and report to the Senior Lifecycle CRM Manager, partnering closely on the strategic direction while owning the day-to-day build and execution of campaigns across email, push, SMS and in-app via Braze. There’s real impact to be had here, and plenty of scope to bring your own thinking to how that’s done.
- Build and schedule lifecycle, transactional and promotional campaigns across email, push, SMS and in-app messaging using Braze, including complex canvas builds.
- Lead re-engagement campaigns for members approaching renewal, contributing to copy, structure, and testing strategy.
- Develop and maintain email templates from scratch, owning both the copy and structural build.
- Support large-scale automated journeys including onboarding, renewal and win-back programmes, keeping content accurate and seasonally relevant.
- Apply segmentation, tagging and personalisation to ensure dynamic content renders correctly across all member segments.
- Coordinate with internal teams including Product, Member Operations and Legal to ensure campaigns meet business and compliance requirements.
- Lead campaign QA and end-to-end testing, with particular care for logic-heavy and segmented workflows.
- Monitor live campaign performance and contribute to reporting, translating data into clear insight and actionable next steps.
Senior CRM Executive in London employer: Blue Light Card
At BLC, we pride ourselves on being an innovative employer that fosters a dynamic and collaborative work culture. As a Senior CRM Executive, you'll have the opportunity to shape impactful campaigns while working with cutting-edge AI tools in a supportive environment that encourages creativity and personal growth. Our commitment to employee development, coupled with the chance to lead exciting projects, makes BLC an exceptional place to advance your career in CRM.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Executive in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior CRM Executive in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Blue Light Card from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Blue Light Card specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Blue Light Card
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Blue Light Card, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Blue Light Card you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Blue Light Card that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Blue Light Card, so think on your feet and don't hesitate to showcase your creativity!
