At a Glance
- Tasks: Lead and build B2B marketing strategy from scratch, engaging with top brands.
- Company: Join Blue Light Card, a mission-driven company making heroes happy.
- Benefits: Enjoy hybrid working, generous leave, and exclusive discounts.
- Other info: Collaborative culture with great career growth and fun office perks.
- Why this job: Shape the future of B2B marketing in a dynamic, impactful role.
- Qualifications: Proven B2B marketing experience and strong storytelling skills required.
The predicted salary is between 60000 - 75000 € per year.
Blue Light Card is on a bold commercial growth trajectory, moving from affiliate relationships to full strategic partnerships with some of the biggest brands in the UK. This is a brand‑new role, and a genuine greenfield opportunity, sitting at the heart of that shift.
As Senior B2B Marketing Manager, you’ll build and lead BLC’s B2B marketing function from the ground up. Sitting within the Partnerships team, you’ll work across all commercial verticals, both core and growth, reporting to the Commercial Director, Core Verticals. You’ll define how BLC shows up to brand partners and senior marketing stakeholders, shaping the narrative, the tools, the channels, and the strategy that positions us as a full‑funnel marketing partner. This is an exciting blend of strategic leadership and hands‑on execution, with a clear focus on growing partner audiences and commercial impact.
What You’ll Do
- Own and deliver BLC’s B2B marketing strategy, leading the activation of our repositioning as a full‑funnel marketing partner and defining the narrative across our Commission and Retail Media proposition.
- Define target partner segments and develop differentiated value propositions, shaping partner‑facing messaging that is credible, compelling and commercially impactful.
- Build BLC’s profile with senior stakeholders (CMO, CCO) through creating executive engagement strategies, industry events, and roundtables.
- Shape account‑based marketing (ABM) strategy targeting priority partners, working closely with Growth Marketing to execute campaigns and convert activity into pipeline and revenue.
- Develop high‑quality sales enablement tools including category decks, value propositions and messaging frameworks, and ensure platforms like HubSpot are fully embedded across teams.
- Build and nurture the B2B marketing function, defining the operating model, processes, and martech requirements as the team grows.
- Act as a senior cross‑functional manager collaborating across Commercial and Marketing teams, ensuring a joined‑up approach between partner and member‑facing activity.
What You’ll Bring
- A strong background in senior B2B marketing roles, with experience owning and delivering marketing strategy end to end.
- A track record of delivering clear commercial impact, working closely with Sales or Commercial teams to convert marketing activity into revenue.
- Proven experience building a function or capability from scratch, or comfort operating in environments where the path isn’t yet defined.
- Experience repositioning a brand or evolving market perception, with the ability to engage at senior stakeholder level (CMO/CCO).
- Exceptional storytelling and messaging skills, combined with strong commercial acumen and a data‑informed approach.
- Comfortable being genuinely hands‑on, you’ll need to be as capable executing campaigns and building materials as you are thinking strategically.
- Experience with retail media or media propositions would be a nice addition, but is not essential.
Our Culture
Our mission is simple – make heroes happy. Our members are the real‑life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world‑class service. We don’t just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We promote hybrid working, and value in‑person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working. Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we’ll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
- Hybrid working and flexible hours.
- EV charging and free parking onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre‑existing conditions.
- Auto‑enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company‑wide recognition events e.g. monthly Light’s Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill‑out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Senior B2B Marketing Manager in London employer: Blue Light Card
At Blue Light Card, we pride ourselves on being an exceptional employer that champions the happiness of our members and employees alike. With a vibrant work culture that promotes hybrid working, flexible hours, and a strong focus on personal growth, we offer a unique opportunity to shape the B2B marketing function from the ground up in a supportive environment. Our commitment to employee well-being is reflected in our generous benefits package, including medical insurance, a buy and sell holiday scheme, and engaging social events, all designed to foster collaboration and innovation at our Leicestershire or London offices.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially for a role like Senior B2B Marketing Manager where creativity and strategy are key.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they’re all about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Senior B2B Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior B2B Marketing Manager role. Highlight your experience in building marketing strategies and working with senior stakeholders, as this is key for us at Blue Light Card.
Showcase Your Impact:We want to see how you've made a difference in previous roles. Include specific examples of how your marketing strategies have driven revenue or improved brand perception. Numbers speak volumes!
Be Authentic:Let your personality shine through in your application. We value genuine storytelling and want to know what makes you tick. Share your passion for B2B marketing and how it aligns with our mission to make heroes happy.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Blue Light Card
✨Know Your B2B Marketing Inside Out
Before the interview, dive deep into B2B marketing strategies, especially those relevant to partnerships. Familiarise yourself with account-based marketing (ABM) and how it can drive revenue. This will help you speak confidently about your experience and how you can shape BLC's marketing function.
✨Craft Your Story
Prepare a compelling narrative about your past experiences in building marketing functions from scratch. Highlight specific examples where you've repositioned a brand or engaged with senior stakeholders. This storytelling approach will resonate well with the interviewers and showcase your strategic thinking.
✨Showcase Your Hands-On Skills
Be ready to discuss not just your strategic vision but also your hands-on execution capabilities. Bring examples of sales enablement tools or marketing materials you've developed. This dual focus will demonstrate that you're not just a thinker but also a doer, which is crucial for this role.
✨Align with Their Culture
Familiarise yourself with Blue Light Card's mission to make heroes happy. Think about how your values align with theirs and be prepared to discuss how you can contribute to their culture of collaboration and innovation. Showing that you understand and appreciate their ethos will set you apart.
