At a Glance
- Tasks: Drive product marketing strategies and collaborate with teams to enhance user engagement.
- Company: Join a dynamic fintech company focused on innovation and customer satisfaction.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: This is a 12-month fixed-term contract with excellent career development potential.
- Why this job: Make a real impact by shaping product messaging and driving adoption in a fast-paced environment.
- Qualifications: Experience in product marketing within digital B2C, preferably in financial services or fintech.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- Solid experience in Product Marketing within a digital-first, B2C environment, taking products to market across owned, paid, and CRM channels at both a strategic and operational level.
- A background in financial services, fintech, or regulated services, with a genuine understanding of the compliance and commercial dynamics these environments involve. Experience in FinServ or FinTech is strongly preferred; experience in some form of regulated services is essential.
- A comprehensive grasp of both inbound and outbound Product Marketing, with a track record of collaborating across multiple internal stakeholder groups to align on positioning and go-to-market plans.
- Experience coordinating qualitative and quantitative user research from recruitment and synthesis through to translating findings into actionable product and marketing decisions.
- Strong communication skills and the ability to adapt your approach across audiences, whether that's an internal product team, a commercial partner, or an external consumer.
- A hands-on, organised approach with a genuine appetite for data, bringing end-to-end thinking to customer journeys and executing cross-functionally.
- Familiarity with product and digital performance tools such as Amplitude, Google Analytics, or Tableau would be a bonus, but is not essential.
What the job involves
- This is a newly created 12-month fixed-term contract role sitting at the intersection of Product, Design, and Marketing.
- As Product Marketing Manager, you'll be the connective tissue between what we build and why it matters, turning member and partner insight into clear positioning, compelling value propositions, and go-to-market strategies that drive real adoption across both consumer and commercial audiences.
- You’ll report to the PMM Lead and work closely on our highest-priority product initiatives.
- The role spans both strategic and hands-on work.
- You’ll shape how we discover and validate product opportunities, define how we message them, and lead the execution that brings them to life across paid, owned, and CRM channels in a B2C environment.
- This is a 12-month fixed-term contract.
- Drive awareness and adoption of Blue Light Card’s products and features, tracking success through engagement, activation, and retention metrics across member and partner audiences.
- Develop and deliver consumer and partner value propositions end to end, from identifying target audiences and building messaging hierarchies through to defining distribution plans and creative assets.
- Collaborate with Product and Design teams to coordinate qualitative and quantitative user research, feeding insights into the product roadmap and validating hypotheses at pace.
- Plan and execute test-and-learn campaigns that inform both product and marketing decisions, drawing on experimentation, UX research, market trends, and competitive analysis.
- Coordinate with Product and Marketing to set up and optimise owned, paid, and CRM channels, increasing the reach and commercial impact of go-to-market strategies.
- Develop a deep understanding of member and commercial partner needs, translating those insights into positioning, prioritisation, and product decisions.
- Manage cross-functional stakeholders and external partners, communicating with clarity across product, marketing, and commercial teams.
Product Marketing Manager (Money, 12 Month FTC) in London employer: Blue Light Card
As a Product Marketing Manager at Blue Light Card, you will thrive in a dynamic and supportive environment that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development opportunities and a culture that values diverse perspectives, ensuring you can make a meaningful impact in the financial services sector. Located in a vibrant area, we offer a unique chance to engage with both consumer and commercial audiences while driving product adoption and success.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager (Money, 12 Month FTC) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Product Marketing Manager (Money, 12 Month FTC) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Blue Light Card from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Blue Light Card specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Blue Light Card
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Blue Light Card, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Blue Light Card you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Blue Light Card that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Blue Light Card, so think on your feet and don't hesitate to showcase your creativity!
