At a Glance
- Tasks: Lead the go-to-market strategy and connect local businesses with our members.
- Company: Join Blue Light Card, a mission-driven company making heroes happy.
- Benefits: Enjoy hybrid working, generous leave, and exclusive discounts.
- Other info: Dynamic team culture with opportunities for personal growth and development.
- Why this job: Make a real impact in local communities while driving growth.
- Qualifications: Proven experience in sales and marketing, especially with small retailers.
The predicted salary is between 60000 - 80000 £ per year.
This is a 6-month fixed-term contract. We're looking for a Head of Go-to-Market to build the sales and marketing engine that connects our members with local offers from independent businesses in their communities.
You’ll be accountable for the full end-to-end GTM process for BLC Near Me: positioning, demand generation, sales execution, onboarding, lifecycle growth, and up-selling to paid listings, with a particular focus on connecting with and activating small local retailers. You’ll manage a small team and work closely with Product, Engineering, Data, and the wider BLC platform to ensure the proposition and tooling support scalable growth. The role requires someone who actively uses AI to research, personalise outreach, accelerate content and campaign iteration, and improve the quality and impact of outreach, while maintaining high standards for brand, compliance, and member trust.
What You'll Do
- Own the end-to-end GTM strategy and execution for BLC Near Me, from positioning and messaging through to acquisition, activation, and merchant retention, with full accountability for the GTM budget.
- Design and launch a new sales motion for small local retailers: segmentation, lead sources, outreach cadences, pitch and objection handling, pricing and packaging inputs, and close playbooks.
- Own the launch of a Freemium listings model into the small local retailer channel, defining the proposition and go-to-market approach.
- Build the marketing engine with your Growth Marketing Manager, covering content and offer strategy, campaign planning, channel experimentation, and performance reporting.
- Specify and configure HubSpot to run the pipeline, including lifecycle and deal stages, automation, sequences, dashboards, forecasting, and data quality.
- Own funnel and revenue metrics including leads, conversion rates, CAC, activation, retention, and unit economics, driving a weekly operating rhythm to improve them.
- Oversee lifecycle growth with your Customer Success Manager: merchant onboarding, comms, renewal and retention motions, and feedback loops that inform product and proposition.
- Partner with Engineering and Data to reduce friction in the onboarding and conversion experience for both merchants and members.
What You'll Bring
- Extensive experience leading go-to-market functions (sales and marketing combined) with clear revenue accountability, ideally in an early-stage or low-maturity environment where you created the playbook rather than inherited one.
- A strong track record selling to small local retailers or local SMEs, including building repeatable inbound and outbound acquisition motions in high-volume, relationship-led contexts.
- Setting up sales CRM capability: specifying how HubSpot (or similar) should be used for pipeline stages, automation, reporting, forecasting, and team adoption.
- Growth marketing capability across channel testing, messaging and creative iteration, experimentation, and performance measurement.
- Commercial sharpness, you think in terms of unit economics, payback, and scalable levers, and are comfortable owning revenue metrics across the full funnel.
- Experience managing and developing a small team with clear goals and an operating cadence that balances pace with quality.
- A demonstrable, opinionated approach to AI in your own GTM workflow, with examples of how it has improved research, personalisation, content, or sales effectiveness.
- Experience in local commerce, marketplace, or membership and loyalty models would be a strong advantage, but is not essential.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We're committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.
Blue Light Card is an equal opportunities employer. We believe that employing a diverse workforce is key to our success. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
- Hybrid working and flexible hours.
- EV charging and free parking onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Auto-enrolment pension scheme via salary sacrifice, with employer NI savings reinvested into pensions.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. monthly Lights Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Head of Go To Market in London employer: Blue Light Card
At Blue Light Card, we pride ourselves on being an exceptional employer that champions the happiness of our members and employees alike. With a strong focus on hybrid working, generous benefits including 25 days annual leave plus your birthday off, and a vibrant work culture that encourages collaboration and personal growth, we create an environment where innovative ideas thrive. Our commitment to diversity and inclusion, alongside unique perks like onsite gym access and a supportive employee assistance programme, makes us a truly rewarding place to work for those looking to make a meaningful impact in their communities.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Go To Market in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Head of Go To Market in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Blue Light Card from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Blue Light Card specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Blue Light Card
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Blue Light Card, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Blue Light Card you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Blue Light Card that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Blue Light Card, so think on your feet and don't hesitate to showcase your creativity!
