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For Companies At a Glance
- Tasks: Lead content strategy and create engaging multi-channel content that connects with our community.
- Company: Join a mission-driven team focused on making heroes happy and building lasting connections.
- Benefits: Enjoy hybrid working, generous leave, discounts, and a supportive work environment.
- Why this job: Make a real impact through storytelling and community engagement while growing your career.
- Qualifications: Experience in content marketing and strong editorial skills are essential.
- Other info: Collaborative culture with great social events and opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced Content Marketing Manager to join our Brand & Communications team and play a leading role in bringing our content strategy to life. You’ll help deliver a multi-channel content programme that strengthens our brand, celebrates our frontline community and drives meaningful engagement across editorial, email, social, web and video. You’ll also play a key part in developing the systems, processes and reporting frameworks that enable us to measure, learn from and grow the impact of our content over time.
Our Brand & Communications team is at the heart of how we connect with the Blue Light community. We go beyond promotion, creating inspiring, engaging experiences that build trust, loyalty and lasting connections.
What You’ll Do
- Translate strategic priorities, audience insight and performance data into clear, actionable content plans and briefs.
- Own and manage key sections of editorial and campaign calendars, using insight and trends to inform prioritisation and timing.
- Write, edit and produce engaging, audience-led content across blog, email, web, social and multimedia.
- Champion and develop member stories, using engagement and performance signals to shape formats and themes.
- Brief and collaborate with designers, videographers, agencies and freelancers to deliver content informed by clear objectives and success metrics.
- Create content that drives awareness and clearly communicates the value of Blue Light Card, guided by data on what resonates most with members.
- Ensure content is optimised for discovery, with a strong focus on SEO, GEO and performance-led optimisation.
- Measure content performance and use insight to inform decisions, refine strategy and continuously improve impact.
What You’ll Bring
- Proven experience in content marketing, editorial or brand storytelling roles.
- Proven experience planning and delivering multi-channel content programmes.
- Strong editorial skills with the ability to write, edit and shape compelling narrative.
- Confidence using analytics tools (e.g. GA, CRM, social insights) to assess performance.
- Ability to turn data and insight into practical recommendations.
- Strong organisational and stakeholder management skills.
- A collaborative, creative mindset with a structured approach to delivery.
- Passion for storytelling, community and the impact of those who serve society.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, bookclub, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Content Marketing Manager in London employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content marketing work. Whether it’s blog posts, social media campaigns, or videos, make sure it’s easily accessible and showcases your creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission of making heroes happy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Storytelling: When you're writing your application, let your passion for storytelling shine through. We want to see how you can create engaging narratives that resonate with our community. Share examples of your previous work that highlight your ability to connect with audiences.
Tailor Your Content Strategy: Make sure to align your application with our content strategy. Highlight your experience in planning and delivering multi-channel content programmes, and don’t forget to mention any insights you've gained from analytics tools. This will show us you understand the importance of data-driven decisions.
Be Organised and Structured: We love a good structure! When crafting your application, organise your thoughts clearly. Use headings or bullet points to make it easy for us to see your key achievements and skills. This reflects the strong organisational skills we’re looking for in a Content Marketing Manager.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Blue Light Card
✨Know Your Content Inside Out
Before the interview, dive deep into the company's content strategy and recent campaigns. Familiarise yourself with their tone, style, and the types of content they produce. This will not only help you answer questions more effectively but also show your genuine interest in the role.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used analytics tools in past roles. Bring examples of how you've turned data into actionable insights for content strategies. This will demonstrate your ability to measure performance and refine approaches based on real results.
✨Prepare Engaging Storytelling Examples
Think of compelling stories from your previous work that highlight your storytelling skills. Whether it's a successful campaign or a unique member story, be ready to share how you crafted narratives that resonated with audiences and drove engagement.
✨Collaborate and Communicate
Since the role involves working with various stakeholders, prepare to discuss your collaborative experiences. Share specific instances where you successfully briefed designers or worked with freelancers, emphasising your communication skills and ability to align everyone towards common goals.
