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For Companies At a Glance
- Tasks: Manage social media presence and engage with our community to drive meaningful conversations.
- Company: Join a mission-driven team focused on making heroes happy.
- Benefits: Enjoy hybrid working, generous leave, and exclusive discounts.
- Why this job: Be at the heart of community engagement and make a real impact.
- Qualifications: Experience in social media management and strong communication skills.
- Other info: Dynamic culture with great social events and personal growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
The Role and the Team
As Senior Social Media Executive, you’ll join our Brand Communications team and play a key role in bringing our social and community strategy to life. Reporting into the Head of Social and Community, you’ll help drive meaningful engagement with our members across social media and community platforms, ensuring our content, conversations and presence support wider brand, marketing and business goals.
This role sits at the heart of how we show up for our members day to day. You’ll manage our social media presence for both Blue Light Card and Defence Discount Service, working closely with teams across brand, partnerships, content and member operations to deliver the right message, in the right place, at the right time. It’s a hands-on role for someone who understands the power of community, thrives in a fast-paced environment and enjoys balancing planned activity with real-time engagement.
What You’ll Do
- Manage the day-to-day social media presence across owned channels, community forums and wider spaces where our members are active.
- Develop and own the social media content calendar for both brands, ensuring content is timely, relevant and member-first.
- Drive engagement through community-led messaging that builds trust, connection and conversation.
- Work closely with the partnerships team to deliver partner and member-focused content, including campaigns, competitions and offers.
- Collaborate with member operations to support customer queries, ensure consistent experiences and moderate community forums.
- Plan, execute and measure experimental social content alongside the Head of Content Marketing.
- Create social media assets or brief designers and agencies to deliver high-quality content across formats.
- Measure and report on social performance, using insights and trends to inform a test-and-learn approach.
What You’ll Bring
- Proven experience in social media and community management within a marketing or communications role.
- Experience working with community-driven or membership-based audiences.
- Strong organisational skills with the ability to plan ahead while reacting quickly to emerging opportunities.
- Excellent communication skills and confidence working cross-functionally with multiple teams.
- Hands-on experience using social media and community management tools.
- Confidence creating or commissioning social content across image and video formats.
- Ability to work autonomously, manage competing priorities and meet deadlines.
- A proactive, self-starting mindset with a genuine passion for community and engagement.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT stretch classes).
- Strong learning and development culture and personal growth fund.
Senior Social Media Executive - hybrid in Leicester employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Executive - hybrid in Leicester
✨Tip Number 1
Get social! Engage with the company on their social media platforms. Comment on their posts, share your thoughts, and show them you’re genuinely interested in their brand. This not only gets you noticed but also gives you a feel for their culture.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it’s a great way to get insider info on what they value in candidates.
✨Tip Number 3
Prepare for the interview by knowing your stuff! Research the company’s recent campaigns and community initiatives. Be ready to discuss how your skills can contribute to their goals, especially in social media engagement.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. Mention something specific from the conversation to remind them of your enthusiasm and fit for the role.
We think you need these skills to ace Senior Social Media Executive - hybrid in Leicester
Some tips for your application 🫡
Show Your Passion for Community: When you're writing your application, let your enthusiasm for community engagement shine through. We want to see how you connect with audiences and create meaningful conversations, so share examples of your past experiences that highlight this.
Tailor Your Content Calendar Experience: Make sure to mention any experience you have with managing content calendars. We love a well-organised approach, so if you've developed or owned a social media content calendar before, give us the details on how it drove engagement!
Highlight Your Cross-Functional Skills: Since this role involves working closely with various teams, don’t forget to showcase your communication skills. Share instances where you collaborated with different departments to achieve a common goal – we’re all about teamwork here at StudySmarter!
Keep It Real and Relevant: As you craft your application, remember to keep it authentic and relevant to our mission. We appreciate candidates who understand our values and can articulate how they align with our goals. So, be yourself and let your personality come through!
How to prepare for a job interview at Blue Light Card
✨Know Your Brands Inside Out
Before the interview, dive deep into understanding Blue Light Card and Defence Discount Service. Familiarise yourself with their social media presence, recent campaigns, and community engagement strategies. This will not only show your genuine interest but also help you discuss how you can contribute to their goals.
✨Showcase Your Social Media Savvy
Prepare examples of your previous work in social media management. Bring along case studies or metrics that demonstrate your ability to drive engagement and manage community interactions. Be ready to discuss how you’ve used insights to inform your strategies in past roles.
✨Be Ready for Real-Time Scenarios
Since this role involves balancing planned content with real-time engagement, think of scenarios where you had to react quickly to emerging trends or community feedback. Practise articulating how you would handle such situations, showcasing your adaptability and quick thinking.
✨Emphasise Collaboration Skills
This position requires working closely with various teams. Prepare to discuss your experience collaborating cross-functionally. Highlight specific instances where you successfully partnered with others to achieve a common goal, demonstrating your excellent communication skills and team spirit.
