At a Glance
- Tasks: Lead retail media initiatives, coordinating with teams to drive commercial success.
- Company: Join Blue Light Card, a mission-driven company making heroes happy.
- Benefits: Enjoy 25 days leave, hybrid working, and a personal growth fund.
- Other info: Dynamic culture with opportunities for personal and professional growth.
- Why this job: Shape the future of retail media while making a real impact.
- Qualifications: Experience in retail media or AdTech, strong communication skills, and a proactive mindset.
The predicted salary is between 50000 - 65000 £ per year.
Blue Light Card. Individually great, together unstoppable.
The Role and the Team
Retail Media is one of BLC's fastest-growing and highest priority commercial bets, and the business is investing seriously in scaling it. There's genuine scope to shape how the proposition develops and real ownership on offer for the right person. The Retail Media Lead is the second hire into this function, sitting alongside the Retail Media Director and taking real ownership of the commercial and delivery work that keeps things moving. You'll work day-to-day with Partnerships, Product, Engineering, Data, Marketing and CRM, and be a key presence in external conversations with brand and retail partners. You will help develop, release and coordinate new advertising products and services for our Partners, always with an eye to the Partner experience and the commercial opportunity.
This role suits someone who's hungry to build, comfortable in the detail, and as confident managing a piece of cross-functional delivery as they are in a commercial partner conversation. You don't need to be the finished article in both, but you'll need to be genuinely capable across both.
What You'll Do
- Coordinate cross-functional delivery across Product, Engineering, Commercial and Data, keeping retail media initiatives on track and dependencies visible.
- Proactively identify and resolve delivery risks, bringing the right people together to maintain momentum and keeping stakeholders informed as work progresses.
- Build internal understanding and buy-in for retail media's role in BLC's commercial strategy, acting as a trusted point of contact across teams.
- Ensure media products and placements are built in line with business objectives, consumer privacy standards and brand experience requirements.
- Support and listen to the day-to-day feedback and requirements emerging from commercial relationships with retail media partners, including campaign planning, product feedback and revenue conversations.
- Establish and share measurement frameworks with partners that demonstrate the effectiveness of retail media, including incrementality, attribution, ROAS and customer lifetime value.
- Support the development and positioning of online retail media products and data and audience monetisation opportunities, working closely with Product and Data to shape what gets built.
What You'll Bring
- Experience of partner relationships and revenue within retail media, AdTech, or a related digital or marketplace business, with a genuine understanding of how retail media products are built.
- A track record of meeting commercial partner needs and contributing to revenue outcomes, with the ability to lead external conversations with confidence.
- Demonstrated ability to keep cross-functional work on track across Product, Engineering and Data teams, without needing formal project management frameworks or qualifications.
- Comfortable operating in ambiguous, fast-moving environments, able to bring structure and pace to situations where not everything is defined yet.
- Strong communication skills, able to translate commercial and technical detail clearly for a range of audiences, both internally and with partners.
- Experience in a high-growth, scale-up or early-stage environment would be an advantage, as would a background in a larger organisation where you've been actively involved in building or scaling a new retail media proposition.
Our Culture
Our mission is simple: make heroes happy. Our members are real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning, what makes us want to think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We promote hybrid working, and value in-person collaboration so encourage time in our offices either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.
Blue Light Card is an equal opportunities employer. We're committed to building a diverse and inclusive team where different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.
What We Offer
- 25 days annual leave plus public holidays and an additional day off for your birthday.
- A Moments that Matter day - one extra day of leave each year to use for something that matters to you.
- Buy and sell holiday scheme of up to 5 days.
- A volunteering/fundraising day - one paid day each year to give something back to the community.
- Annual company bonus scheme linked to both company and individual performance.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Personal growth fund of 450 per year to invest in your development.
- Private Medical Insurance that includes cover for pre-existing conditions.
- Auto-enrolment pension scheme via salary sacrifice, with 100% of employer NI savings reinvested into your pension.
- Enhanced Maternity, Partner, Adoption and Shared Parental Leave.
- Healthcare cash-back plan.
- Colleague Assistance Programme - 24/7 confidential support whenever you need it.
- Hybrid working and flexible hours.
- EV charging and free parking onsite at HQ.
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks and well stocked snack drawers!).
- On-site gym including free HIIT and stretch classes at HQ.
Retail Media Lead - hybrid in Leicester employer: Blue Light Card
At Blue Light Card, we pride ourselves on being an exceptional employer that champions a collaborative and inclusive work culture. Our commitment to employee growth is evident through our strong learning and development initiatives, flexible hybrid working arrangements, and a supportive environment that encourages innovation and personal development. With a focus on making a meaningful impact for our members, we offer competitive benefits, including generous leave policies, health insurance, and a vibrant office atmosphere in Leicestershire or London, making it an ideal place for passionate professionals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Media Lead - hybrid in Leicester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Blue Light Card and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Blue Light Card are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Blue Light Card on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Blue Light Card. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Retail Media Lead - hybrid in Leicester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Blue Light Card. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Blue Light Card:Show us that you’ve done your homework! In your application, briefly mention what you admire about Blue Light Card’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Blue Light Card
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Blue Light Card will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Blue Light Card, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
