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- Tasks: Join our Growth team to enhance SEO and explore AI-driven platforms like ChatGPT.
- Company: Be part of Blue Light Card, dedicated to making heroes happy with innovative solutions.
- Benefits: Enjoy hybrid working, 25 days leave, medical insurance, and exclusive discounts.
- Why this job: Make a real impact while developing your skills in a dynamic, supportive environment.
- Qualifications: Experience in SEO, creativity, and a passion for data-driven strategies.
- Other info: Collaborative culture with fun social events and a relaxed dress code.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a data-driven and creative Organic Search Specialist to join our Growth team at Blue Light Card. You’ll play a key role in improving how we show up in search, from traditional SEO through to emerging generative platforms like Google’s Gemini and ChatGPT. This is a hands-on role where you’ll combine data, experimentation and creativity to shape and deliver strategies that strengthen visibility, grow awareness, and help more members discover the value of Blue Light Card. While your main focus will be SEO, there’s also real scope to build your skills in App Store Optimisation (ASO) and apply your expertise across wider growth channels.
Our Growth team is one of the newest at Blue Light Card, using insight and innovation to maximise member acquisition and engagement. By blending performance thinking with creative execution, we’re delivering measurable impact for both our members and our partners.
What You’ll Do
- Contribute to and execute SEO and Generative Engine Optimisation (GEO) strategies to improve visibility across search and AI-driven platforms.
- Conduct keyword and intent research to understand how audiences (NHS, teachers, armed forces and more) discover discounts and benefits.
- Audit, monitor and improve technical and on-page SEO, working closely with developers on site health, crawlability and indexation.
- Partner with our Brand & Comms team to create human-focused, AI-friendly content that performs in both search engines and generative results.
- Design and run A/B tests, analyse funnel performance, and use data to spot opportunities to improve conversion and growth.
- Optimise App Store and Google Play listings to increase visibility and installs, with support to grow your ASO skillset.
- Monitor, report and share insights using tools like GA4, Search Console, SEMrush and Looker Studio.
- Stay ahead of algorithm changes, SEO trends and generative AI developments, bringing fresh ideas to test, learn and scale.
What You’ll Bring
- Proven experience in a specialist SEO role (in-house or agency), with a strong grasp of technical SEO fundamentals.
- Knowledge of site architecture, page speed optimisation, schema markup and Core Web Vitals.
- Confident using tools like SEMrush, Google Search Console and GA4, with experience tracking and attributing performance.
- Awareness of GEO and how AI-driven search is reshaping visibility and discovery.
- Hands-on experience running A/B or multivariate testing and using insights to optimise journeys and outcomes.
- Experience building content strategies informed by keyword research, user intent and performance data.
- Strong cross-functional communication skills, able to translate insight into action for non-technical audiences.
- A curious mindset with a drive to test new ideas, explore emerging channels and stay ahead of industry and AI trends.
- (Desirable) Experience with ASO for a discount, ecommerce or membership app.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture.
Organic Search Specialist (SEO & GEO) - hybrid in Leicester employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic Search Specialist (SEO & GEO) - hybrid in Leicester
✨Tip Number 1
Get your networking game on! Connect with folks in the SEO and growth space, especially those at Blue Light Card. Attend industry events or join online communities to make those valuable connections that could lead to a referral.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a detailed analysis of a brand's search performance. Share it during interviews to demonstrate your hands-on experience.
✨Tip Number 3
Prepare for the interview like a pro! Research Blue Light Card’s current SEO strategies and think about how you can contribute. Bring fresh ideas to the table, especially around generative AI and emerging trends – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Blue Light Card team.
We think you need these skills to ace Organic Search Specialist (SEO & GEO) - hybrid in Leicester
Some tips for your application 🫡
Show Your SEO Skills: Make sure to highlight your experience in SEO, especially any hands-on work you've done. We want to see how you've improved visibility and engagement in past roles, so share specific examples that showcase your expertise!
Be Data-Driven: Since this role is all about combining data with creativity, don’t forget to mention the tools you’ve used like SEMrush or Google Search Console. Show us how you’ve used data to inform your strategies and drive results.
Get Creative with Content: We love innovative ideas! If you've partnered with teams to create engaging content, let us know. Share how you’ve made content that resonates with audiences while also being optimised for search engines.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Blue Light Card
✨Know Your SEO Stuff
Before the interview, brush up on your technical SEO knowledge. Be ready to discuss site architecture, page speed optimisation, and schema markup. Familiarise yourself with the latest trends in generative AI and how they impact search visibility.
✨Show Off Your Data Skills
Prepare to talk about your experience with tools like SEMrush, Google Search Console, and GA4. Have examples ready of how you've used data to drive decisions, optimise performance, or run A/B tests. This will show that you can blend creativity with a data-driven approach.
✨Be Ready to Collaborate
Since this role involves working closely with the Brand & Comms team, think of examples where you've successfully collaborated across teams. Highlight your communication skills and how you've translated technical insights into actionable strategies for non-technical audiences.
✨Bring Fresh Ideas
Demonstrate your curiosity and willingness to experiment. Share any innovative strategies you've tested in the past, especially related to SEO or App Store Optimisation. Showing that you're proactive about staying ahead of industry trends will impress the interviewers.
