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- Tasks: Lead merchandising to enhance member experience and optimise deals on our app and website.
- Company: Join Blue Light Card, a mission-driven team making heroes happy.
- Benefits: Enjoy hybrid working, 25 days leave, exclusive discounts, and a supportive work culture.
- Why this job: Make a real impact by shaping the member experience and driving engagement.
- Qualifications: Experience in merchandising or digital marketing with strong analytical skills.
- Other info: Dynamic environment with great social events and a focus on personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Blue Light Card. Individually great, together unstoppable.
The Role and the Team
As Merchandising Manager, you’ll play a key role in shaping the day-to-day member experience across Blue Light Card’s app and website. Reporting into the Head of Content Marketing, you’ll be responsible for managing and optimising the flow of deals, offers and priority content to ensure members see the most relevant, valuable and engaging content at the right time.
This role owns the homepage experience across both app and web, balancing commercial priorities with member value. Alongside deal-based merchandising, you’ll also champion non-deal initiatives such as Member Days, Shopping Cards, Cinema, Money & Finance content and Blue Light Tickets. It’s a role that combines strong organisation, commercial thinking and data-led decision making, working closely with teams across partnerships, marketing, content, product and tech.
What You’ll Do
- Lead onsite merchandising to surface thematically relevant, high-impact deals and content that support commercial goals.
- Work closely with partnerships and commercial teams to ensure timely, accurate deal activation aligned to retail media strategy.
- Own a clear prioritisation framework that balances high-value deals with strategic brand and member initiatives.
- Develop and deliver a merchandising plan aligned to the marketing calendar, key campaigns and business objectives.
- Ensure non-deal content such as Member Days, Shopping Cards, Cinema, Finance and Blue Light Tickets is effectively integrated and promoted.
- Monitor performance using analytics and in-house reporting, identifying trends and opportunities to improve engagement and conversion.
- Test and optimise layouts, content prioritisation and user journeys to enhance the overall member experience.
- Act as the voice of the member, using insight and research to inform merchandising decisions.
What You’ll Bring
- Proven experience in merchandising, e-commerce or digital marketing roles.
- Strong organisational and prioritisation skills with confidence managing multiple streams of activity.
- Significant experience working with CMS tools and managing onsite content.
- A commercial mindset with experience in deal management and content planning.
- Strong analytical skills with experience in performance measurement and affiliate reporting.
- Confidence working cross-functionally with marketing, commercial, product and tech teams.
- Experience or interest in membership or loyalty-led businesses.
- A detail-oriented, proactive approach with a passion for delivering value to members.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Merchandising Manager - hybrid in Leicester employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Merchandising Manager - hybrid in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to member happiness. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. Focus on articulating your experience in merchandising and how it aligns with the role at Blue Light Card.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re keen on being part of our team and culture.
We think you need these skills to ace Merchandising Manager - hybrid in Leicester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping the member experience and making a real impact at Blue Light Card.
Tailor Your Experience: Make sure to highlight your relevant experience in merchandising, e-commerce, or digital marketing. We love seeing how your skills align with our needs, so don’t hold back on showcasing your achievements!
Be Data-Driven: Since this role involves a lot of analytics, mention any experience you have with performance measurement and reporting. We appreciate candidates who can use data to inform their decisions and improve engagement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Blue Light Card
✨Know Your Merchandising Stuff
Make sure you brush up on your merchandising knowledge before the interview. Understand the latest trends in e-commerce and how they apply to member experiences. Be ready to discuss how you would optimise deals and content for Blue Light Card's app and website.
✨Show Off Your Analytical Skills
Since this role involves a lot of data-led decision making, be prepared to talk about your experience with analytics. Bring examples of how you've used data to improve engagement or conversion rates in past roles. This will show that you can back up your ideas with solid evidence.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams. Share specific examples of how you've successfully collaborated with marketing, product, or tech teams in the past. Highlight your communication skills and how you ensure everyone is on the same page.
✨Emphasise Member-Centric Thinking
Blue Light Card values its members highly, so make sure to convey your understanding of member needs. Discuss how you would act as the voice of the member in your merchandising decisions and provide examples of how you've done this in previous roles.
