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- Tasks: Create engaging content for the Blue Light community across various platforms.
- Company: Join a mission-driven team focused on making heroes happy.
- Benefits: Enjoy hybrid working, 25 days leave, and exclusive discounts.
- Why this job: Make a real impact through storytelling and collaboration.
- Qualifications: Experience in content marketing and strong writing skills required.
- Other info: Dynamic culture with great social events and personal growth opportunities.
The predicted salary is between 28800 - 43200 £ per year.
The Role and the Team
As a Content Marketing Executive, you’ll play an important role in bringing our content to life for the Blue Light community. Sitting within the Brand & Comms team, you’ll help create engaging, high-quality content that connects with our members and reflects the value of Blue Light Card. This role supports the delivery of our multi-channel content strategy across editorial, email, social and web. You’ll work closely with colleagues across marketing, partnerships, design and product teams to develop content that inspires our members, supports major campaigns and helps tell the stories that matter most to our community. It’s a great opportunity for someone who enjoys creating compelling content, working collaboratively and using insight to continually improve what we produce.
What You’ll Do
- Support the planning and delivery of a cross-channel content calendar aligned to campaigns, key trading moments and business priorities.
- Write, edit and publish engaging content across multiple platforms including blog, email, landing pages, newsletters and social media.
- Collaborate with internal teams and external contributors to brief, coordinate and deliver high-quality content.
- Support the creation of co-branded B2B and B2B2C content with partners that provides value to both members and brands.
- Contribute content for major marketing campaigns such as Member Days, seasonal promotions and Black Friday.
- Ensure all content is tailored to the channel it appears on while maintaining a consistent tone of voice and brand identity.
- Use data, SEO insights and member feedback to optimise content for discoverability, engagement and relevance.
- Monitor performance across channels and bring ideas to improve formats, storytelling and content impact.
What You’ll Bring
- Experience in content marketing, copywriting or editorial roles within a consumer-focused environment.
- Strong writing and editing skills with a passion for compelling, member-first storytelling.
- Experience working across multiple formats including blog, social, email and video content.
- Understanding of SEO basics and familiarity with analytics tools to assess content performance.
- Excellent organisation and time management skills with the ability to manage multiple projects.
- Confidence collaborating with stakeholders across marketing, partnerships, design and product teams.
- Aware of what makes effective video and social content for brands.
- A creative, curious mindset with a willingness to test new ideas, formats and emerging tools.
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service. We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours.
- Free parking and EV charging onsite at HQ.
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
- A company bonus scheme.
- Your own Blue Light Card and exclusive access to thousands of discounts.
- Generous funded BUPA medical insurance covering pre-existing conditions.
- Group auto-enrolment pension plan.
- Enhanced parental leave and absence leave.
- Healthcare cashback plan.
- Employee assistance programme (including mental health support) and mental health first aiders.
- Great social events e.g., festive party, summer party, team socials, sports matches.
- Regular company-wide recognition events e.g. monthly Light’s Up and annual Shine awards.
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks).
- Onsite gym at HQ (including access to free HIIT & stretch classes).
- Strong learning and development culture and personal growth fund.
Content Marketing Executive - hybrid in Leicester employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive - hybrid in Leicester
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content pieces. Whether it's blog posts, social media campaigns, or email newsletters, having tangible examples of your work can really set you apart during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with what they’re looking for. This will help you answer questions confidently and show you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team and contributing to making heroes happy!
We think you need these skills to ace Content Marketing Executive - hybrid in Leicester
Some tips for your application 🫡
Tailor Your Content: Make sure to customise your application to reflect the role of a Content Marketing Executive. Highlight your experience in creating engaging content and how it aligns with our mission to connect with the Blue Light community.
Showcase Your Skills: Don’t hold back on showcasing your writing and editing skills! Include examples of your work across different formats like blogs, emails, and social media. We want to see your creativity shine through!
Be Data-Driven: Mention any experience you have with SEO and analytics tools. We love candidates who can use data to optimise content and improve engagement, so let us know how you've done this in the past!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Blue Light Card
✨Know Your Content
Before the interview, dive deep into the Blue Light Card's mission and values. Familiarise yourself with their content style and recent campaigns. This will help you demonstrate your understanding of their audience and how you can contribute to creating engaging content.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that reflect your ability to create compelling, member-first storytelling. Be ready to discuss the thought process behind each piece and how it aligns with the target audience's needs.
✨Be Data-Driven
Brush up on your knowledge of SEO basics and analytics tools. Be prepared to discuss how you've used data and member feedback in past roles to optimise content for better engagement and discoverability. This shows you're not just creative but also strategic.
✨Collaborative Mindset
Since this role involves working closely with various teams, be ready to share examples of successful collaborations from your previous experiences. Highlight how you’ve coordinated with different stakeholders to deliver high-quality content that meets business goals.