Head of Social Media and Community - hybrid

We have an exciting opportunity for an experienced Head of Social Media and Community to join our growing Brand & Communications team withing Marketing. Community is at the heart of our business, and you\\\\\\\’ll be responsible for our end-to-end community management, leveraging insights to inform our wider strategy and campaigns. Our Marketing team is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. Develop and execute a community engagement strategy that drives member engagement, advocacy, and loyalty while creating additional revenue-generating touchpoints Build and roll out an integrated operational strategy to connect community engagement efforts with key marketing and business outcomes Manage and grow both online and offline community platforms, including social media, forums, events, and other touchpoints where members interact Incorporate PR-driven opportunities that highlight community successes, milestones, or member stories to enhance brand perception externally Launch grassroots initiatives such as regional member events and local partnerships Develop and execute a comprehensive activity calendar across all community forums Champion community management internally and work cross-functionally with PR, marketing, and product teams to integrate community insights and initiatives Hire, coach, and develop a high-performing community team Implement and leverage community management platforms (e.g. social listening tools) to streamline engagement, track sentiment, and foster deeper online and offline connections Significant experience in creating social media strategy and community management, with a proven track record of managing large, engaged communities. A deep understanding of community dynamics and engagement strategies that foster long-term member loyalty, advocacy, and retention Strong background in digital marketing and social media management, with expertise in platforms such as Facebook, Instagram, X, LinkedIn, Reddit, TikTok etc. Content strategy and creation experience across blogs, email newsletters, social media, video, and member-driven content Solid understanding of PR and communications, driving positive media coverage for community-driven initiatives Data-driven decision-making skills, with knowledge of reporting frameworks to measure impact, and the ability to transform insights into actionable business outcomes (e.g. increased revenue, renewals, or customer lifetime value) It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service. We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working. Hybrid working and flexible hours ~Free parking and EV charging onsite at HQ ~25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days ~ A company bonus scheme ~ Your own Blue Light Card and exclusive access to thousands of discounts ~ Great social events e.g., Regular company-wide recognition events e.g. Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks) ~ Onsite gym at HQ (including access to free HIIT & stretch classes) ~ Group auto-enrolment pension plan ~ Enhanced parental leave and absence leave ~ Company funded private medical insurance ~ Healthcare cashback plan ~ Employee assistance programme (including mental health support) and mental health first aiders #LI-Hybrid Remote Status: hybrid Location 1 Charnwood Edge Business ParkCossingtonLeicesterLE7 4UZUnited Kingdom Location 2 *(if applicable) 24-28 Bloomsbury WayLondonLondonWC1A 2SNUnited Kingdom