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For Companies At a Glance
- Tasks: Lead social media strategy and build vibrant online communities.
- Company: Join Blue Light Card, a brand dedicated to supporting real-life heroes.
- Benefits: Enjoy hybrid working, flexible hours, and 25 days annual leave plus your birthday off.
- Why this job: Make a real impact while fostering creativity in a supportive team environment.
- Qualifications: Extensive social media marketing experience and strong leadership skills required.
- Other info: Work in a modern office with great perks like free snacks and an onsite gym.
The predicted salary is between 48000 - 84000 £ per year.
Blue Light Card. Individually great, together unstoppable
The Role and the Team
We have an exciting opportunity for a strategic and creative Head of Social and Community to join our growing Brand & Communications team, where you’ll be responsible for defining and executing the social media strategy and fostering meaningful relationships with our members.
This is a leadership role with strategic and operational responsibilities – ideal if you blend empathy, creativity, and data-driven decision making and enjoy working in a fast-paced, member-focused environment.
Our Marketing function is the driving force behind our brand and member engagement, connecting with the Blue Light community in meaningful and impactful ways. We don’t just promote – we inspire, engage, and build lasting relationships and memories.
What You’ll Do
- Develop and execute a comprehensive social media strategy, identify target audiences and platform-specific approaches to drive growth and engagement, and leverage insights from analytics tools to refine strategies
- Build and nurture online communities (e.g. discussion forums, member groups), respond to engagement and develop advocacy among followers
- Create campaigns, events, and activity that increase member participation, and develop both online and offline initiatives to grow community engagement
- Lead the social media team and foster creativity, collaboration, and performance across the Brand and Communications department
- Partner with the Head of Content Marketing to oversee the creation, curation and management of engaging content tailored to social platforms (e.g., Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube) and relevant community channels
- Drive influencer and ambassador strategies including identification, outreach, collaboration and measurement
- Stay current on social media trends, platform updates, emerging technologies, and competitor activity to recommend new tools, approaches, and share with the wider business
- Manage sensitive issues, monitor brand sentiment, and work closely with PR/legal teams to protect and uphold the brand’s reputation across platforms
What You’ll Bring
- Extensive experience in social media marketing, with demonstrated ability in a leadership role creating strategy and managing a team in a high-growth environment
- Strong understanding of community engagement best practices, moderation policies, and social dynamics
- Deep understanding of each major social platform’s strengths, formats and audience behaviours, with demonstrated success in building and scaling social media channels
- Expertise with social media management and analytics tools, with experience in developing, executing, and analysing paid social campaigns across multiple platforms
- Strong grasp of content marketing, storytelling, and creative strategy
- Excellent verbal and written communication skills, with attention to tone and brand voice
- Experience managing budgets and external partners or agencies
- Proficiency in using community platforms (e.g., Facebook Groups, or similar) and engagement tools, or experience working in membership-based or purpose-driven organisations would be an advantage
- Familiarity with influencer marketing platforms and tools would be preferred
Our Culture
Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.
We don’t just follow the usual path – we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.
We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.
We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.
What We Offer
- Hybrid working and flexible hours
- 35 hour working week
- Free parking and EV charging onsite at HQ
- 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days
- A company bonus scheme
- Your own Blue Light Card and exclusive access to thousands of discounts
- Great social events e.g., festive party, summer party, team socials, sports matches
- Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards
- Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks)
- Onsite gym at HQ (including access to free HIIT & stretch classes)
- Strong learning and development culture
- Group auto-enrolment pension plan
- Enhanced parental leave and absence leave
- Company funded private medical insurance
- Healthcare cashback plan
- Employee assistance programme (including mental health support) and mental health first aiders
#LI-Hybrid
Remote Status: hybridLocation 1 Charnwood Edge Business ParkCossingtonLeicesterLE7 4UZUnited KingdomLocation 2 *(if applicable) 24-28 Bloomsbury WayLondonLondonWC1A 2SNUnited Kingdom
Head of Social and Community - hybrid employer: Blue Light Card
Contact Detail:
Blue Light Card Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social and Community - hybrid
✨Tip Number 1
Familiarise yourself with the Blue Light Card's mission and values. Understanding their focus on community engagement and member happiness will help you align your approach and demonstrate your passion for their cause during any discussions.
✨Tip Number 2
Showcase your knowledge of current social media trends and platform-specific strategies. Be prepared to discuss how you've successfully implemented these in previous roles, as this will highlight your expertise and ability to drive growth and engagement.
✨Tip Number 3
Network with professionals in the social media and community engagement space. Attend relevant events or join online forums to connect with others who may have insights into the role or the company, which can give you an edge in your application.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster creativity and collaboration within a team. This is crucial for the Head of Social and Community role, so think of examples that showcase your ability to inspire and manage a diverse team effectively.
We think you need these skills to ace Head of Social and Community - hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing and community engagement. Use specific examples that demonstrate your leadership skills and ability to drive growth in a fast-paced environment.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the mission of Blue Light Card. Discuss how your background aligns with their values and how you can contribute to building meaningful relationships within the community.
Showcase Your Creativity: Include examples of past campaigns or initiatives you've led that showcase your creativity and strategic thinking. Highlight any successful social media strategies you've implemented and the impact they had on community engagement.
Highlight Analytical Skills: Emphasise your experience with social media management and analytics tools. Provide examples of how you've used data to refine strategies and improve engagement, demonstrating your ability to make data-driven decisions.
How to prepare for a job interview at Blue Light Card
✨Showcase Your Strategic Thinking
As a Head of Social and Community, you'll need to demonstrate your ability to develop and execute comprehensive social media strategies. Prepare examples of past strategies you've implemented, focusing on how you identified target audiences and leveraged analytics to drive engagement.
✨Highlight Community Engagement Experience
This role requires a strong understanding of community dynamics. Be ready to discuss your experience in building and nurturing online communities, including specific initiatives that increased member participation and advocacy.
✨Demonstrate Leadership Skills
Since this is a leadership position, it's crucial to convey your experience in managing teams. Share examples of how you've fostered creativity and collaboration within your team, and how you measure performance to achieve goals.
✨Stay Current with Trends
The social media landscape is ever-changing. Show your awareness of current trends, platform updates, and emerging technologies. Discuss how you've adapted strategies in response to these changes and how you plan to keep the brand ahead of the curve.
